Free AI automation for sales, marketing, and growth teams. No coding required.
$ npx -y skills add gtmagents/gtm-agents --agent claude-code
What's inside
Free AI automation for sales, marketing, and growth teams. No coding required.
You're spending too much time on repetitive tasks:
That's 33+ hours per week NOT spent on strategy, relationships, and revenue.
Claude GTM Agents automates the busywork so you can focus on what matters:
Average value saved: $25,000+ per user per year
3 simple steps:
No coding. No complex setup. No credit card.
๐ Complete Beginner's Guide - Install and run your first command in 10-15 minutes
๐ Quick Start Guide - Add marketplace and start in 5 minutes
Popular Use Cases:
For Sales Teams:
For Marketing Teams:
For Growth Teams:
Just Getting Started?
"Cut my prospecting time from 20 hours to 2 hours per week. This is a game-changer for SDRs."
โ Sarah M., SDR at TechCorp
"We generate 30 days of content in 30 minutes. Our marketing team is 10x more productive."
โ Mike R., Marketing Manager at GrowthCo
"Predicted churn with 82% accuracy and saved $2.3M in ARR. Better than hiring a data analyst."
โ Lisa K., Head of Growth at RetainCo
67 specialized plugins with 92 AI agents, 52 business skills, and 20 workflow orchestrators
Built for:
๐ Note: This assumes you already have Claude Code installed. Never used Claude Code? Go to the Complete Beginner's Guide instead.
Add this marketplace to Claude Code:
/plugin marketplace add gtmagents/gtm-agents
This makes all 67 plugins available for installation, but does not load any agents or tools into your context.
Browse available plugins:
/plugin
Install the plugins you need:
# Essential sales plugins
/plugin install sales-prospecting # Lead generation with 5 outreach skills
/plugin install sales-pipeline # Pipeline health, coverage, and inspection workflows
/plugin install sales-enablement # Playbooks, launch plans, and reinforcement programs
/plugin install sales-operations # Territories, capacity planning, compensation governance
/plugin install sales-coaching # Call reviews, coaching plans, and cohort activation
/plugin install account-management # Success plans, QBRs, and expansion workflows
/plugin install sales-calls # Call briefs, live prompts, and analysis workflows
/plugin install enterprise-sales # Pursuit orchestration, value stories, procurement workflows
# Marketing automation & lifecycle
/plugin install content-marketing # Content creation with 6 writing skills
/plugin install email-marketing # Email campaigns with 4 automation skills
/plugin install marketing-automation # Workflows, lead scoring, and nurture automation (3 skills)
/plugin install social-media-marketing # Social strategy with 5 platform skills
/plugin install social-media # Channel strategy, community ops, and reporting system (3 skills)
/plugin install seo # Keyword research, on-page optimization, and technical fixes (3 skills)
/plugin install webinar-automation # Webinar series planning + production
/plugin install video-marketing # Creative production + analytics
/plugin install event-marketing # Field events, sponsorships, and experiential programs (3 skills)
/plugin install customer-marketing # Lifecycle, adoption, advocacy programs
/plugin install product-marketing # Positioning, messaging, and launch enablement programs
/plugin install pr-communications # Press releases, media outreach, and communications ops (3 skills)
/plugin install design-creative # Brand strategy, creative production, governance
/plugin install brand-strategy # Brand platforms, creative systems, and governance ops (5 skills)
/plugin install community-building # Community strategy, programming, and advocacy systems (6 skills)
/plugin install marketing-analytics # Attribution, ROI benchmarks, and pacing guardrails (4 skills)
/plugin install paid-media # Conversion-driven paid strategy, activation, and optimization (3 skills)
# Content & documentation
/plugin install copywriting # Conversion copy, brand voice guides, and testing playbooks (3 skills)
/plugin install technical-writing # Documentation strategy, API references, release comms (4 skills)
# Customer success & lifecycle
/plugin install customer-success # Health dashboards, adoption programs, escalation governance (4 skills)
/plugin install voice-of-customer # VoC programs, insight synthesis, and advocacy activation (4 skills)
# Growth & analytics
/plugin install growth-experiments # Experiment backlog, launch, and learning governance (3 skills)
/plugin install revenue-analytics # Revenue insights with 4 analysis skills
/plugin install customer-analytics # Customer intelligence with 4 segmentation skills
/plugin install product-led-growth # Self-serve onboarding, PQL routing, and in-app experiments (4 skills)
/plugin install business-intelligence # BI roadmap, data contracts, dashboards, and exec briefs (4 skills)
/plugin install partnership-development # Partner strategy, co-selling, and co-marketing governance (4 skills)
/plugin install pricing-strategy # Pricing & packaging design with 5 monetization skills
/plugin install competitive-intelligence # Competitive research, battlecards, and win/loss programs (4 skills)
/plugin install market-research # Market sizing, qual labs, and quant surveys (4 skills)
# Data & signal infrastructure
/plugin install data-signal-enrichment # Provider waterfalls, normalization, QA governance
/plugin install data-enrichment-master # Master data enrichment orchestration with provider policies (4 skills)
# Industry solutions
/plugin install b2b-saas # Vertical POVs, land/adopt/expand orchestration, board-ready narratives (4 skills)
/plugin install e-commerce # Conversion diagnostics, merchandising orchestration, retention programs (4 skills)
/plugin install healthcare-marketing # HIPAA-compliant campaigns, patient journeys, regulatory workflows (4 skills)
/plugin install financial-services # Trust communications, disclosures, and compliant product GTM (4 skills)
/plugin install edtech-growth # Enrollment, curriculum partnerships, and student success programs (4 skills)
/plugin install manufacturing-sales # Long-cycle pursuits, technical bids, and partner integrations (4 skills)
# Multi-agent orchestration
/plugin install campaign-orchestration # Full campaign workflows
/plugin install abm-orchestration # Account-based marketing
/plugin install lead-nurture-orchestration # Automated nurture journeys
/plugin install product-launch-orchestration # Launch governance
/plugin install content-pipeline-orchestration # Content planning to distribution
/plugin install analytics-pipeline-orchestration # Instrumentation to dashboards
/plugin install email-sequence-orchestration # Lifecycle email sequencing
/plugin install sales-handoff-orchestration # MQLโSQL routing + SLAs
/plugin install personalization-engine # Decisioning and dynamic content
/plugin install social-scheduler-orchestration # Cross-network calendar execution
/plugin install seo-workflow-orchestration # Keyword research to technical fixes
/plugin install revenue-forecasting-pipeline # Pipeline ingestion to exec forecast reporting
/plugin install community-orchestration # Community programs, moderation, insights
/plugin install referral-program-orchestration # Incentive mechanics and fraud monitoring
/plugin install partner-co-marketing-orchestration # Joint campaigns with partners
/plugin install customer-journey-orchestration # CX mapping and remediation workflows
/plugin install customer-advocacy-orchestration # Reference sourcing + storytelling
/plugin install intent-signal-orchestration # Signal ingestion, prioritization, activation
/plugin install renewal-orchestration # Forecasting, plays, and retros for retention
/plugin install customer-feedback-orchestration # Surveys, synthesis, and roadmap routing
/plugin install loyalty-lifecycle-orchestration # Rewards design + engagement analytics
New Users (Start Here):
Intermediate Users: 3. Usage Guide - Commands, workflows, and best practices 4. Plugin Reference - Complete catalog of all 67 plugins 5. Business Skills - 52 specialized GTM skills
Advanced Users: 6. Agent Reference - All 92 agents organized by function 7. Architecture - Design principles and technical details 8. Contributing Guide - Build your own plugins and agents
Specialized knowledge packages following Anthropic's progressive disclosure:
Sales Development:
Marketing Operations:
Growth & Analytics:
โ View complete skills documentation
/campaign-orchestration:launch-campaign "Q1 Product Launch Campaign"
Coordinates 8+ agents: content-strategist โ designer โ copywriter โ email-marketer โ social-media-manager โ paid-media-specialist โ analytics-engineer โ campaign-manager
/sales-prospecting:build-sequence --industry saas --persona "VP Sales"
Creates multi-touch outreach sequence with personalization, follow-ups, and triggers.
/content-marketing:content-pipeline "thought leadership series on AI in sales"
Generates editorial calendar, blog posts, social snippets, and distribution strategy.
/abm-orchestration:target-accounts --tier 1 --vertical "financial services"
Builds account-based marketing campaign with personalized content and multi-channel touchpoints.
24 categories, 67 plugins tailored for GTM teams:
GTM Agents skills follow the Agent Skills open standard, making them portable across multiple AI coding tools:
| Tool | Status | How to Use |
|---|---|---|
| Claude Code | โ Native | Skills load automatically from plugins/*/skills/ |
| OpenAI Codex | โ Compatible | Copy skills to .codex/skills/ directory |
| Cursor | โ Compatible | Reference skills in .cursorrules or project context |
| VS Code Copilot | โ Compatible | Add skills to workspace context |
| GitHub Copilot | โ Compatible | Include skills in repository for context |
A skill packages instructions, resources, and optional scripts so AI agents can perform specific workflows reliably. Each skill is a folder containing:
skill-name/
โโโ SKILL.md # Required: instructions + metadata
โโโ scripts/ # Optional: executable code
โโโ references/ # Optional: documentation
โโโ assets/ # Optional: templates, resources
Skills use progressive disclosure - agents load only the name and description at startup, then read full instructions when the skill is activated.
Codex loads skills from these locations (in order of precedence):
| Scope | Location | Use Case |
|---|---|---|
REPO | $CWD/.codex/skills | Project-specific skills |
REPO | $REPO_ROOT/.codex/skills | Repository-wide skills |
USER | ~/.codex/skills | Personal skills across all projects |
ADMIN | /etc/codex/skills | System-wide skills |
To use GTM Agents skills in Codex:
# Option 1: Copy skills to your Codex skills directory
cp -r plugins/sales-prospecting/skills/* ~/.codex/skills/
# Option 2: Symlink the entire skills collection
ln -s $(pwd)/plugins ~/.codex/gtm-plugins
# Option 3: Use skill-installer for individual skills
$skill-installer gtm-agents/account-tiering
Invoking skills in Codex:
Explicit invocation: Use /skills command or type $ to mention a skill
$account-tiering Help me define T1/T2/T3 accounts for our ABM program
Implicit invocation: Codex automatically selects skills based on task description
I need to set up account tiers for our enterprise sales motion
Skills are automatically discovered from plugins/*/skills/:
# Skills load automatically when you install a plugin
/plugin install sales-prospecting
# Use skills by describing your task
"Help me with cold outreach best practices"
# โ Claude activates the cold-outreach skill
# Or reference skills directly
"Using the account-tiering skill, help me define our ABM tiers"
Add skills to your project context:
# Copy skills to your project
cp -r plugins/content-marketing/skills .cursor/skills/
# Reference in .cursorrules
echo "Use skills from .cursor/skills/ for GTM workflows" >> .cursorrules
The repository includes auto-generated skill discovery files:
| File | Purpose |
|---|---|
skills-index.json | Complete catalog of all 263 skills with metadata |
available_skills.xml | XML format for agent prompt injection |
Regenerate after adding/modifying skills:
python scripts/generate_skills_index.py --xml
Use the built-in scaffolding:
# Create a new skill
python scripts/scaffold_asset.py skill plugins/my-plugin/skills/my-skill --with-assets
# Validate your skill
python scripts/validate_skills.py plugins/my-plugin/skills/my-skill
Or create manually with this template:
---
name: skill-name
description: Description that helps agents select this skill
license: Apache-2.0
compatibility: Claude Code (or similar products)
metadata:
author: your-name
version: "1.0"
category: sales|marketing|growth
---
# Skill Title
## When to Use
- Trigger condition 1
- Trigger condition 2
## Framework
1. Step one
2. Step two
## Templates
- See `assets/template.md` for...
## Tips
- Best practice
- Pitfall to avoid
For the complete specification, see agentskills.io/specification.
gtm-agents/
โโโ .claude-plugin/
โ โโโ marketplace.json # 67 GTM plugins
โโโ plugins/
โ โโโ sales-prospecting/
โ โ โโโ agents/ # 4 prospecting experts
โ โ โโโ commands/ # Lead gen tools
โ โ โโโ skills/ # 5 outreach skills (Agent Skills compliant)
โ โโโ content-marketing/
โ โ โโโ agents/ # 3 content experts
โ โ โโโ commands/ # Content tools
โ โ โโโ skills/ # 6 writing skills (Agent Skills compliant)
โ โโโ ... (65 more plugins)
โโโ skills-index.json # Auto-generated skills catalog (263 skills)
โโโ available_skills.xml # XML format for agent prompt injection
โโโ docs/ # Comprehensive documentation
โโโ scripts/ # Validation and scaffolding tools
โโโ templates/ # Reusable business templates
โโโ README.md # This file
To add new agents, skills, or commands:
plugins/.md files in the appropriate subdirectory:
agents/ - For specialized GTM agentscommands/ - For tools and workflowsskills/ - For modular business knowledge.claude-plugin/marketplace.jsonpython scripts/scaffold_asset.py agent plugins/new-plugin/agents/example.md
python scripts/scaffold_asset.py command plugins/new-plugin/commands/run-example.md
python scripts/scaffold_asset.py skill plugins/new-plugin/skills/example/SKILL.md
scripts/validate_marketplace.py and scripts/smoke_test_plugins.py before every commit. Fix failures locally or set HUSKY=0 when running automation-only scripts.templates/agent.md, templates/command.md, and templates/skill.md contain the canonical structure.docs/maintenance.md for weekly QA, monthly doc refresh, and quarterly governance reviews.See Architecture Documentation for detailed guidelines.
Join our growing community of GTM professionals:
Apache License 2.0 - see LICENSE file for details.
Copyright 2025 LaunchIQ AI, Inc.
This project is free and open-source. If you find it valuable, consider supporting its development:
Your support helps:
Built for GTM teams by GTM teams ๐ Transforming how revenue organizations work with AI.
.claude-plugin/
marketplace.json
.github/
FUNDING.yml
ISSUE_TEMPLATE/
bug_report.md
feature_request.md
pull_request_template.md
workflows/
quality-checks.yml
.gitignore
.husky/
_/
husky.sh
pre-commit
agentic-building-blocks.md
available_skills.xml
CHANGELOG.md
CLAUDE.md
CODE_OF_CONDUCT.md
CONTRIBUTING.md
docs/
agent-reference.md
business-skills.md
catalog-tracker.md
claude-code-cheat-sheet.md
FAQ.md
gtm-essentials.md
maintenance.md
MIGRATION_PLAN_AGENTSKILLS.md
orchestrator-outline.md
plugin-reference.md
usage-guide.md
use-cases/
ab-test-design.md
churn-prediction.md
cold-email-sequence.md
content-calendar-30-days.md
customer-segmentation.md
lead-generation-workflow.md
pipeline-health-check.md
social-media-calendar.md
GETTING_STARTED.md
LICENSE
plugins/
abm-orchestration/
agents/
abm-analyst.md
abm-strategist.md
account-planner.md
commands/
monitor-abm.md
plan-plays.md
target-accounts.md
skills/
account-tiering/
assets/
tiering_matrix.md
SKILL.md
personalization/
assets/
personalization_tokens.json
SKILL.md
signal-intel/
SKILL.md
account-management/
agents/
account-health-analyst.md
relationship-director.md
success-planner.md
commands/
build-success-plan.md
plan-qbr.md
run-account-review.md
skills/
account-health-framework/
assets/
health_scorecard.md
SKILL.md
exec-briefing/
SKILL.md
templates/
briefing_doc.md
expansion-playbook/
SKILL.md
success-planning-framework/
assets/
success_plan_canvas.md
SKILL.md
analytics-pipeline-orchestration/
agents/
analytics-data-strategist.md
analytics-modeling-lead.md
bi-publisher.md
commands/
build-model.md
define-events.md
ship-dashboards.md
skills/
instrumentation/
SKILL.md
quality-gates/
assets/
qa_checklist.md
SKILL.md
visualization-patterns/
SKILL.md
b2b-saas/
agents/
industry-strategist.md
land-adopt-expand-director.md
value-ops-lead.md
commands/
build-land-adopt-expand-plan.md
create-industry-playbook.md
prepare-board-readout.md
skills/
board-readiness-kit/
SKILL.md
templates/
board_deck_outline.md
land-adopt-expand-blueprint/
SKILL.md
usage-to-value-map/
SKILL.md
vertical-solution-templates/
SKILL.md
brand-strategy/
agents/
brand-experience-creative-director.md
brand-foundation-architect.md
brand-governance-lead.md
commands/
define-brand-platform.md
design-multi-channel-brand-experience.md
run-brand-governance-council.md
skills/
brand-governance-os/
assets/
governance_checklist.md
SKILL.md
brand-measurement-dashboard/
SKILL.md
brand-narrative-playbook/
references/
narrative_framework.md
SKILL.md
brand-voice-glossary/
assets/
voice_matrix.md
SKILL.md
experience-system-blueprint/
SKILL.md
business-intelligence/
agents/
analytics-enablement-partner.md
data-architecture-lead.md
insights-program-director.md
commands/
audit-data-contracts.md
build-exec-dashboard.md
plan-bi-roadmap.md
skills/
dashboard-playbook/
SKILL.md
templates/
dashboard_wireframe.md
data-contract-framework/
SKILL.md
executive-kpi-briefings/
SKILL.md
metric-governance-kit/
references/
metric_dictionary_template.md
SKILL.md
campaign-orchestration/
agents/
campaign-manager.md
channel-coordinator.md
performance-optimizer.md
commands/
coordinate-channels.md
launch-campaign.md
optimize-performance.md
skills/
campaign-planning/
SKILL.md
templates/
campaign_brief.md
channel-integration/
SKILL.md
performance-tracking/
SKILL.md
community-building/
agents/
community-ecosystem-strategist.md
community-operations-lead.md
member-insights-advocate.md
commands/
design-community-strategy.md
launch-community-activation-series.md
run-member-insight-sprint.md
skills/
champion-engagement-system/
references/
champion_tiering.md
SKILL.md
closed-loop-community-playbook/
SKILL.md
community-insight-taxonomy/
SKILL.md
community-kpi-dashboard/
SKILL.md
community-program-matrix/
SKILL.md
moderation-safety-playbook/
SKILL.md
community-orchestration/
agents/
community-analyst.md
community-lead.md
community-moderator.md
commands/
measure-engagement.md
plan-community-calendar.md
run-community-event.md
skills/
community-ops/
SKILL.md
escalation/
SKILL.md
sentiment-analysis/
SKILL.md
competitive-intelligence/
agents/
battlecard-program-manager.md
market-insights-director.md
win-loss-analyst.md
commands/
analyze-competitive-landscape.md
build-battlecard-suite.md
run-win-loss-program.md
skills/
battlecard-library/
SKILL.md
executive-briefing-kit/
SKILL.md
market-signal-tracker/
SKILL.md
win-loss-dataset/
SKILL.md
content-marketing/
agents/
blog-writer.md
content-strategist.md
thought-leader.md
commands/
content-pipeline.md
create-ebook.md
generate-blog.md
skills/
case-studies/
SKILL.md
editorial-ops/
assets/
distribution_brief.md
editorial_calendar_template.md
SKILL.md
seo-writing/
SKILL.md
storytelling/
SKILL.md
thought-leadership/
SKILL.md
webinars/
SKILL.md
whitepapers/
SKILL.md
content-pipeline-orchestration/
agents/
creative-producer.md
distribution-lead.md
editorial-director.md
commands/
distribute-assets.md
manage-production.md
plan-pillar.md
skills/
asset-tracking/
SKILL.md
distribution-checklist/
SKILL.md
editorial-calendar/
SKILL.md
copywriting/
agents/
cold-email-specialist.md
conversion-copywriter.md
copy-strategist.md
voice-editor.md
commands/
create-messaging-brief.md
generate-channel-copy.md
test-and-report.md
skills/
cold-email-personalization/
assets/
campaign-types.md
creative-ideas.md
email-structure.md
examples.md
follow-up-strategy.md
icp-objection-mapping.md
qa-checklist.md
research-playbook.md
scoring-rubric.md
variable-schema.md
SKILL.md
message-architecture/
SKILL.md
offer-testing/
SKILL.md
voice-guidelines/
SKILL.md
customer-advocacy-orchestration/
agents/
advocacy-strategist.md
reference-manager.md
story-producer.md
commands/
activate-program.md
create-stories.md
identify-advocates.md
report-advocacy.md
skills/
advocate-sourcing/
SKILL.md
reference-ops/
SKILL.md
storytelling/
SKILL.md
customer-analytics/
agents/
customer-insights-partner.md
retention-analyst.md
segmentation-architect.md
commands/
monitor-retention.md
segment-customers.md
synthesize-insights.md
skills/
activation-map/
SKILL.md
retention-dashboard/
SKILL.md
save-play-library/
SKILL.md
segmentation-framework/
SKILL.md
customer-feedback-orchestration/
agents/
cs-analyst.md
product-liaison.md
research-lead.md
commands/
route-insights.md
run-survey.md
synthesize-feedback.md
skills/
insight-synthesis/
SKILL.md
stakeholder-ops/
SKILL.md
survey-design/
SKILL.md
customer-journey-orchestration/
agents/
cx-strategist.md
journey-ops-owner.md
research-lead.md
commands/
implement-actions.md
map-journey.md
prioritize-gaps.md
skills/
governance/
SKILL.md
journey-mapping/
SKILL.md
voice-of-customer/
SKILL.md
customer-marketing/
agents/
adoption-program-manager.md
advocacy-lead.md
lifecycle-strategist.md
commands/
activate-advocacy.md
design-lifecycle-journey.md
launch-adoption-program.md
... 900 moreShowing a partial view of a very large repo.
FAQ
gtm-agents is a Claude Code plugin with 200 hand-picked skills for automation work, indexed on Flowy. Install it with the command on its page. It includes account-tiering, personalization, signal-intel. Its skills do not fire on their own yet. Request auto-invocation to have Flowy route them as you prompt. Free and open source.