/design-onboarding-journey

name: design-onboarding-journey
description: Builds persona-specific onboarding journeys with milestones, messaging, and measurement.
usage: /product-led-growth:design-onboarding-journey --persona "Admin" --tier enterprise --channels in-app,email --window 30d

Command: design-onboarding-journey

Inputs

• **persona** – target persona or job-to-be-done (Admin, IC, Exec, Developer).
• **tier** – plan/tier focus (free, pro, enterprise, beta).
• **channels** – comma-separated channels (in-app, email, chat, docs).
• **window** – onboarding time horizon (7d, 14d, 30d, custom).
• **metrics** – optional activation KPIs to emphasize.

Workflow

1. **Signal Review** – pull activation metrics, qualitative feedback, and experiment data. 2. **Milestone Mapping** – define aha moments, success metrics, and instrumentation requirements. 3. **Journey Blueprint** – lay out steps, channel mix, triggers, and dynamic variants. 4. **Enablement Pack** – create messaging, tutorials, and support resources. 5. **Measurement Plan** – document KPIs, guardrails, and reporting cadence.

Outputs

• Journey blueprint (diagram + table) with steps, channels, triggers.
• Content/messaging kit aligned to persona + milestones.
• Measurement + experiment plan with owners and timelines.

Agent/Skill Invocations

• `product-adoption-strategist` – architect journey + enablement.
• `usage-growth-scientist` – supplies activation data + experiment ideas.
• `onboarding-blueprint` skill – enforces structure + templates.
• `in-app-messaging-kit` skill – populates message library.

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