/design-campaign

name: design-campaign
description: Creates full-funnel email campaign plans with assets, segmentation, and cadences.
usage: /email-marketing:design-campaign --goal launch --audience startups --touches 5

Command: design-campaign

Inputs

• **goal** – conversion objective (launch, nurture, upsell, retention).
• **audience** – persona, lifecycle stage, or segment key.
• **touches** – number of emails in the sequence.
• **offers** – optional incentives, resources, or events to feature.

Workflow

1. **Brief Intake** – parse goal + audience to determine messaging pillars. 2. **Audience & Personalization** – recommend segmentation logic, merge fields, dynamic modules. 3. **Touch Matrix** – draft touch-by-touch objectives, subject lines, preview text, CTA focus, content notes. 4. **Asset Checklist** – list creative needs (copy blocks, graphics, landing pages, tracking URLs). 5. **Measurement Plan** – specify KPIs per touch, success thresholds, and experiment ideas.

Outputs

• Campaign overview (goal, target, primary offer, KPI table).
• HTML-ready copy briefs with personalization notes.
• QA checklist covering links, tracking, accessibility, and compliance.

Agent/Skill Invocations

• `email-strategist` – requirements gathering and KPI translation.
• `drip-campaigns` skill – ensures best-practice cadence and pacing.
• `segmentation` skill – validates filters and suppression logic.

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