/cadence-design
Use when spacing, sequencing, and pacing multi-touch email programs.
$ npx -y skills add gtmagents/gtm-agents --skill cadence-design --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/cadence-design
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when spacing, sequencing, and pacing multi-touch email programs.
SKILL.md
cadence-design.SKILL.mdname: cadence-design description: Use when spacing, sequencing, and pacing multi-touch email programs.
Email Cadence Design Skill
When to Use
- Planning nurture, onboarding, or expansion sequences with multiple branches.
- Auditing send frequency to reduce fatigue and unsubscribes.
- Coordinating cross-channel touches (email, in-app, SMS, sales assist).
Framework
1. **Goal Alignment** – map KPIs per stage (activation, education, expansion, retention). 2. **Signal-Based Timing** – trigger on behavior (opens, clicks, product events), not fixed delays. 3. **Frequency Guardrails** – define daily/weekly send caps per persona + lifecycle stage. 4. **Channel Mix** – pair emails with supporting channels; document ownership and SLAs. 5. **Recovery Paths** – add detours for inactivity, hard bounces, or sales handoffs.
Templates
- Cadence matrix (day, trigger, message purpose, CTA, channel).
- Fatigue model calculator (touches vs engagement trend).
- Suppression logic checklist (recent send, opportunity stage, consent).
Tips
- Front-load value but leave whitespace before high-ask CTAs.
- Reuse proven send windows per persona while testing incrementally.
- Share cadence plan with SDR/CSM teams to prevent overlap.
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