/messaging-frameworks
Use when building message houses, key statements, and proof structures
$ npx -y skills add gtmagents/gtm-agents --skill messaging-frameworks --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/messaging-frameworks
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when building message houses, key statements, and proof structures
SKILL.md
messaging-frameworks.SKILL.mdname: messaging-frameworks description: Use when building message houses, key statements, and proof structures for announcements or crises.
Messaging Frameworks Skill
When to Use
- Preparing PR/AR launches or executive communications.
- Aligning cross-functional teams on talking points.
- Rapid response situations requiring consistent statements.
Framework
1. **Headline Statement** – core POV or claim. 2. **Support Pillars** – 2-3 proof points with data, customer stories, or analyst quotes. 3. **Evidence** – metrics, testimonials, product differentiators. 4. **Call to Action** – what audiences should think/feel/do next. 5. **Guardrails** – what not to say, words to avoid, regional nuances.
Templates
- Message house diagram (headline, pillars, proof).
- FAQ builder (question, short answer, long answer, owner).
- Talking point checklist per spokesperson.
Tips
- Update frameworks quarterly to reflect roadmap and market shifts.
- Provide short + long versions for different formats (press release vs interview).
- Pair with creative briefs to keep visuals aligned.
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