/deliverability-ops
Use when investigating inbox placement, reputation, and compliance signals
$ npx -y skills add gtmagents/gtm-agents --skill deliverability-ops --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/deliverability-ops
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when investigating inbox placement, reputation, and compliance signals
SKILL.md
deliverability-ops.SKILL.mdname: deliverability-ops
description: Use when investigating inbox placement, reputation, and compliance signals
across senders.
Deliverability Operations Skill
When to Use
- Inbox placement drops or spam-folder complaints.
- Preparing for IP/domain warmups or volume ramps.
- Auditing authentication, feedback loops, or compliance settings.
Framework
Signals to Monitor
1. **Engagement** – opens, clicks, unsubscribes, spam complaints by ISP. 2. **Reputation** – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity. 3. **Infrastructure** – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP. 4. **List Health** – bounce types, spam traps, opt-in provenance, inactivity thresholds.
Playbook Steps
1. Snapshot key metrics over last 7/30 days. 2. Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.). 3. Validate authentication + sending domains. 4. Segment audiences by engagement tier; limit sends to VIP/high intent. 5. Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).
Templates
- Deliverability diagnostic worksheet (reputation + infrastructure + content).
- IP/domain warmup tracker (volume ramp table).
- Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).
Tips
- Pair with `segmentation` skill to isolate healthy cohorts.
- Document every remediation change to correlate with future reputation shifts.
- Align marketing, security, and legal teams on consent language.
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name: deliverability-ops description: Use when investigating inbox placement, reputation, and compliance signals across senders.
Deliverability Operations Skill
When to Use
- Inbox placement drops or spam-folder complaints.
- Preparing for IP/domain warmups or volume ramps.
- Auditing authentication, feedback loops, or compliance settings.
Framework
Signals to Monitor
1. **Engagement** – opens, clicks, unsubscribes, spam complaints by ISP. 2. **Reputation** – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity. 3. **Infrastructure** – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP. 4. **List Health** – bounce types, spam traps, opt-in provenance, inactivity thresholds.
Playbook Steps
1. Snapshot key metrics over last 7/30 days. 2. Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.). 3. Validate authentication + sending domains. 4. Segment audiences by engagement tier; limit sends to VIP/high intent. 5. Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).
Templates
- Deliverability diagnostic worksheet (reputation + infrastructure + content).
- IP/domain warmup tracker (volume ramp table).
- Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).
Tips
- Pair with `segmentation` skill to isolate healthy cohorts.
- Document every remediation change to correlate with future reputation shifts.
- Align marketing, security, and legal teams on consent language.
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