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Automation
Skill

/battlecard-system

Use to standardize competitive positioning, objection handling, and talk

From plugin
gtm-agents
368200 skills200 agents199 commands
Install
$ npx -y skills add gtmagents/gtm-agents --skill battlecard-system --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
  • You can call itInvoke it directly when you want it.
  • Slash command/battlecard-system

Context preview

The summary Claude sees to decide when to auto-load this skill.

Use to standardize competitive positioning, objection handling, and talk

SKILL.md

battlecard-system.SKILL.md
name: battlecard-system
description: Use to standardize competitive positioning, objection handling, and talk
  tracks across teams.

Battlecard System Skill

When to Use

  • Launching new competitive programs or product updates.
  • Training teams ahead of major deals or campaigns.
  • Refreshing differentiators based on win/loss analysis.

Framework

1. **Competitive Intel** – capture strengths, weaknesses, proof, and trigger signals per competitor. 2. **Messaging Pillars** – align headline, supporting proof, and objection responses. 3. **Delivery Format** – deck, one-pager, LMS module, and short-form scripts. 4. **Distribution & Access** – tag assets, set expiration dates, and embed in enablement tools. 5. **Feedback Loop** – collect field feedback, update win/loss data, and refresh quarterly.

Templates

  • Battlecard layout (overview, talk track, objections, proof points).
  • Objection handling matrix.
  • Competitive win/loss capture form.

Tips

  • Keep “permission to win” statements crisp; avoid feature dumping.
  • Include audio/video snippets from top performers.
  • Align with legal/product teams before publishing sensitive data.

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