/battlecard-system
Use to standardize competitive positioning, objection handling, and talk
$ npx -y skills add gtmagents/gtm-agents --skill battlecard-system --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/battlecard-system
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use to standardize competitive positioning, objection handling, and talk
SKILL.md
battlecard-system.SKILL.mdname: battlecard-system description: Use to standardize competitive positioning, objection handling, and talk tracks across teams.
Battlecard System Skill
When to Use
- Launching new competitive programs or product updates.
- Training teams ahead of major deals or campaigns.
- Refreshing differentiators based on win/loss analysis.
Framework
1. **Competitive Intel** – capture strengths, weaknesses, proof, and trigger signals per competitor. 2. **Messaging Pillars** – align headline, supporting proof, and objection responses. 3. **Delivery Format** – deck, one-pager, LMS module, and short-form scripts. 4. **Distribution & Access** – tag assets, set expiration dates, and embed in enablement tools. 5. **Feedback Loop** – collect field feedback, update win/loss data, and refresh quarterly.
Templates
- Battlecard layout (overview, talk track, objections, proof points).
- Objection handling matrix.
- Competitive win/loss capture form.
Tips
- Keep “permission to win” statements crisp; avoid feature dumping.
- Include audio/video snippets from top performers.
- Align with legal/product teams before publishing sensitive data.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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