/media-database
Use when researching, segmenting, and maintaining journalist/analyst
$ npx -y skills add gtmagents/gtm-agents --skill media-database --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/media-database
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when researching, segmenting, and maintaining journalist/analyst
SKILL.md
media-database.SKILL.mdname: media-database description: Use when researching, segmenting, and maintaining journalist/analyst contact lists.
Media Database Operations Skill
When to Use
- Building pitch lists for launches or thought-leadership campaigns.
- Cleaning and deduping media contacts after staffing changes.
- Tracking interactions, responses, and embargo agreements.
Framework
1. **Research** – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles. 2. **Segmentation** – categorize by beat, outlet tier, region, relationship status, preferred format. 3. **Compliance** – store consent notes, GDPR considerations, embargo agreements, NDAs. 4. **Maintenance** – monthly hygiene (bounces, role changes, new publications). 5. **Insights** – log interactions to inform future pitches and avoid over-contacting.
Templates
- Media list CSV schema.
- Outreach CRM board (status, last touch, next step).
- Consent/embargo tracking sheet.
Tips
- Keep tags consistent so filters work across launches.
- Track social handles for quick DM coordination during crises.
- Note journalist preferences (format, lead time, exclusives) to personalize outreach.
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