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Automation
Command

/build-sequence

Generate personalized, multi-touch outbound sequences across email, phone, and social.

From plugin
gtm-agents
368199 skills200 agents199 commands
Install
$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this command gets triggered: by you, by Claude, or both.

  • Fires itselfClaude auto-loads it when your prompt matches the work.
  • You can call itInvoke it directly when you want it.
  • Slash command/build-sequence

Context preview

What this command does when you run it.

Generate personalized, multi-touch outbound sequences across email, phone, and social.

Command definition

build-sequence.md
name: build-sequence
description: Generate personalized, multi-touch outbound sequences across email, phone, and social.
usage: /sales-prospecting:build-sequence --industry "SaaS" --persona "VP Sales" --length 5 --personalization high

Build Sequence Command

Create channel-mixed outreach cadences tailored to a given persona, industry, and ICP stage.

Command Syntax

/sales-prospecting:build-sequence \
  --industry "<segment>" \
  --persona "<role>" \
  --length <touches> \
  --personalization <low|medium|high> \
  --channels "email,linkedin,phone"

Parameters

  • `--industry`: Industry vertical for context and proof points.
  • `--persona`: Buyer role or title.
  • `--length`: Number of touches (default 5).
  • `--personalization`: Depth of personalization (low/medium/high).
  • `--channels`: Ordered list of channels to include.
  • `--intent-level`: cold|warm|hot (affects tone and CTA).
  • `--assets`: Optional resources (case studies, reports) to embed.

Workflow

1. **Persona Calibration** – pull pain points, goals, language cues. 2. **Narrative Arc** – map touches to curiosity → value → proof → urgency → ask. 3. **Channel Assignment** – rotate channels per touch with rationale. 4. **Copy Drafting** – craft subject lines, body copy, social scripts, call guides. 5. **Instrumentation** – specify success metrics and A/B test ideas.

Output

  • Tabular sequence plan with send day, channel, message summary, CTA.
  • Full copy deck per touch (email body, LI message, call opener, voicemail script).
  • Personalization tokens (e.g., {recent_funding}, {tech_stack}).
  • Test backlog (subject line variants, CTA swaps, timing experiments).

Best Practices

  • Front-load personalization; escalate urgency over time.
  • Keep mobile-friendly line lengths and single CTA.
  • Align send windows with persona working hours and time zones.
  • Log replies and auto-stop sequences on positive intent.

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