/build-sequence
Generate personalized, multi-touch outbound sequences across email, phone, and social.
$ npx -y skills add gtmagents/gtm-agents --agent claude-codeHow it fires
How this command gets triggered: by you, by Claude, or both.
- Fires itselfClaude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/build-sequence
Context preview
What this command does when you run it.
Generate personalized, multi-touch outbound sequences across email, phone, and social.
Command definition
build-sequence.mdname: build-sequence
description: Generate personalized, multi-touch outbound sequences across email, phone, and social.
usage: /sales-prospecting:build-sequence --industry "SaaS" --persona "VP Sales" --length 5 --personalization high
Build Sequence Command
Create channel-mixed outreach cadences tailored to a given persona, industry, and ICP stage.
Command Syntax
/sales-prospecting:build-sequence \
--industry "<segment>" \
--persona "<role>" \
--length <touches> \
--personalization <low|medium|high> \
--channels "email,linkedin,phone"
Parameters
- `--industry`: Industry vertical for context and proof points.
- `--persona`: Buyer role or title.
- `--length`: Number of touches (default 5).
- `--personalization`: Depth of personalization (low/medium/high).
- `--channels`: Ordered list of channels to include.
- `--intent-level`: cold|warm|hot (affects tone and CTA).
- `--assets`: Optional resources (case studies, reports) to embed.
Workflow
1. **Persona Calibration** – pull pain points, goals, language cues. 2. **Narrative Arc** – map touches to curiosity → value → proof → urgency → ask. 3. **Channel Assignment** – rotate channels per touch with rationale. 4. **Copy Drafting** – craft subject lines, body copy, social scripts, call guides. 5. **Instrumentation** – specify success metrics and A/B test ideas.
Output
- Tabular sequence plan with send day, channel, message summary, CTA.
- Full copy deck per touch (email body, LI message, call opener, voicemail script).
- Personalization tokens (e.g., {recent_funding}, {tech_stack}).
- Test backlog (subject line variants, CTA swaps, timing experiments).
Best Practices
- Front-load personalization; escalate urgency over time.
- Keep mobile-friendly line lengths and single CTA.
- Align send windows with persona working hours and time zones.
- Log replies and auto-stop sequences on positive intent.
---
Read more
name: build-sequence description: Generate personalized, multi-touch outbound sequences across email, phone, and social. usage: /sales-prospecting:build-sequence --industry "SaaS" --persona "VP Sales" --length 5 --personalization high
Build Sequence Command
Create channel-mixed outreach cadences tailored to a given persona, industry, and ICP stage.
Command Syntax
/sales-prospecting:build-sequence \ --industry "<segment>" \ --persona "<role>" \ --length <touches> \ --personalization <low|medium|high> \ --channels "email,linkedin,phone"
Parameters
- `--industry`: Industry vertical for context and proof points.
- `--persona`: Buyer role or title.
- `--length`: Number of touches (default 5).
- `--personalization`: Depth of personalization (low/medium/high).
- `--channels`: Ordered list of channels to include.
- `--intent-level`: cold|warm|hot (affects tone and CTA).
- `--assets`: Optional resources (case studies, reports) to embed.
Workflow
1. **Persona Calibration** – pull pain points, goals, language cues. 2. **Narrative Arc** – map touches to curiosity → value → proof → urgency → ask. 3. **Channel Assignment** – rotate channels per touch with rationale. 4. **Copy Drafting** – craft subject lines, body copy, social scripts, call guides. 5. **Instrumentation** – specify success metrics and A/B test ideas.
Output
- Tabular sequence plan with send day, channel, message summary, CTA.
- Full copy deck per touch (email body, LI message, call opener, voicemail script).
- Personalization tokens (e.g., {recent_funding}, {tech_stack}).
- Test backlog (subject line variants, CTA swaps, timing experiments).
Best Practices
- Front-load personalization; escalate urgency over time.
- Keep mobile-friendly line lengths and single CTA.
- Align send windows with persona working hours and time zones.
- Log replies and auto-stop sequences on positive intent.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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