/launch-campaign

name: launch-campaign
description: Coordinate strategy, creative, channels, and analytics for multi-agent marketing campaigns.
usage: /campaign-orchestration:launch-campaign "Q1 Product Launch" --type product-launch --budget 100000 --timeline 8

Campaign Orchestration Workflow

Multi-agent orchestration for end-to-end marketing campaign execution, coordinating strategy, creative, distribution, and analytics across multiple channels.

Command Syntax

/campaign-orchestration:launch-campaign "<campaign_name>" --type <type> --budget <amount> --timeline <weeks>

Orchestration Overview

This orchestrator coordinates 8+ specialized agents to execute comprehensive marketing campaigns:

┌────────────────────────────────────────┐
│        Campaign Orchestrator           │
│         (Master Coordinator)           │
└────────────────┬───────────────────────┘
                 │
    ┌────────────┴────────────┐
    │                         │
┌───▼──────┐          ┌───────▼──────┐
│Strategy  │          │ Creative     │
│Agents    │          │ Agents       │
├──────────┤          ├──────────────┤
│Campaign  │          │Content       │
│Strategist│          │Creator       │
│Audience  │          │Designer      │
│Analyst   │          │Copy Writer   │
└──────────┘          └──────────────┘
    │                         │
    └────────────┬────────────┘
                 │
    ┌────────────┴────────────┐
    │                         │
┌───▼──────┐          ┌───────▼──────┐
│Channel   │          │ Analytics    │
│Agents    │          │ Agents       │
├──────────┤          ├──────────────┤
│Email     │          │Data Analyst  │
│Social    │          │Attribution   │
│Paid Media│          │ROI Calculator│
│SEO       │          │Dashboard     │
└──────────┘          └──────────────┘

GTM Agents Pattern & Plan Checklist

> Based on GTM Agents's orchestrator guidance @puerto/plugins/orchestrator/README.md#112-325.

• **Pattern Selection**: default to **pipeline** (Strategy → Creative → Channels → Optimization). Switch to **diamond/fan-out** when creative/analytics work can parallelize; note pattern choice in the plan header.
• **Plan Schema**: every `/campaign-orchestration` run must emit a JSON plan saved under `.claude/plans/plan-<timestamp>.json` with objective, complexity, stages, task IDs, parallelization block, context-passing notes, error handling, and success criteria.
• **Tool Hooks**: reference `docs/gtm-essentials.md` tools inside plan steps (Serena for code/landing-page patches, Context7 for doc lookups, Sequential Thinking for retros, Playwright for QA checkpoints).
• **Guardrails & Escalation**: define retry strategy (immediate vs modified), max retries (default 2), and escalation path (Campaign Strategist → RevOps lead) for failures.
• **Review Flow**: before execution, run the checklist from `docs/usage-guide.md#orchestration-best-practices-puerto-parity` (agent availability, dependency validation, deliverables alignment).

Workflow Phases

Phase 1: Strategy Development (Days 1-5)

**Lead Agent**: Campaign Strategist (Sonnet) **Supporting Agents**: Audience Analyst, Competitive Analyst

Tasks:
  - Define campaign objectives and KPIs
  - Analyze target audience and segments
  - Research competitive landscape
  - Develop messaging framework
  - Create campaign brief

Outputs:
  - Campaign strategy document
  - Audience personas
  - Messaging matrix
  - Success metrics framework

Phase 2: Creative Development (Days 6-15)

**Lead Agent**: Creative Director (Sonnet) **Supporting Agents**: Content Creator, Designer, Copywriter

Tasks:
  - Develop creative concepts
  - Write core content pieces
  - Design visual assets
  - Create video scripts
  - Build landing pages

Outputs:
  - Content library
  - Design assets
  - Landing pages
  - Video content
  - Email templates

Phase 3: Channel Setup (Days 16-20)

**Lead Agent**: Channel Coordinator (Haiku) **Supporting Agents**: Email Marketer, Social Manager, Paid Specialist

Tasks:
  - Configure email automation
  - Set up social campaigns
  - Launch paid advertising
  - Optimize for SEO
  - Prepare PR outreach

Outputs:
  - Email sequences live
  - Social calendar scheduled
  - Ads launched
  - SEO optimizations complete
  - PR pitches sent

Phase 4: Launch & Optimization (Days 21+)

**Lead Agent**: Performance Optimizer (Sonnet) **Supporting Agents**: Data Analyst, Attribution Specialist

Tasks:
  - Monitor real-time performance
  - A/B test variations
  - Optimize based on data
  - Scale winning elements
  - Report on results

Outputs:
  - Performance dashboards
  - Optimization reports
  - Test results
  - ROI analysis
  - Executive summary

Agent Coordination Matrix

| Agent | Role | Phase | Handoffs | |-------|------|-------|----------| | Campaign Strategist | Overall strategy | 1 | → Creative Director | | Audience Analyst | Segment definition | 1 | → All agents | | Creative Director | Creative oversight | 2 | → Channel agents | | Content Creator | Content production | 2 | → Channel agents | | Email Marketer | Email execution | 3 | → Data Analyst | | Social Manager | Social execution | 3 | → Data Analyst | | Paid Specialist | Paid media | 3 | → ROI Calculator | | Data Analyst | Performance tracking | 4 | → All agents |

Campaign Types

Product Launch Campaign

/campaign-orchestration:launch-campaign "Q1 Product Launch" \
  --type product-launch \
  --budget 100000 \
  --timeline 8

**Specialized Workflow**:

• Pre-launch buzz building
• Launch day coordination
• Post-launch momentum
• Customer success stories

Demand Generation Campaign

/campaign-orchestration:launch-campaign "Enterprise Lead Gen" \
  --type demand-gen \
  --budget 50000 \
  --timeline 12

**Specialized Workflow**:

• Content pillar development
• Lead magnet creation
• Nurture sequence design
• Sales handoff optimization

Brand Awareness Campaign

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