/design-lifecycle-journey

name: design-lifecycle-journey
description: Produces a customer lifecycle journey map with stages, triggers, plays, and owners.
usage: /customer-marketing:design-lifecycle-journey --segment enterprise --product "Data Cloud"

Command: design-lifecycle-journey

Inputs

• **segment** – SMB, mid-market, enterprise, strategic, etc.
• **product** – product line or package the journey targets.
• **objectives** – adoption, expansion, advocacy, retention goals.
• **signals** – optional health metrics or telemetry to align on.
• **tooling** – optional stack info (Gainsight, HubSpot, Pendo, etc.).

Workflow

1. **Insight Alignment** – analyze current health, usage, NPS, and pipeline targets. 2. **Stage Definition** – outline onboarding, adoption, value realization, expansion, advocacy. 3. **Trigger & Play Mapping** – define triggers (usage dips, milestone hits) with recommended plays. 4. **Owner & Channel Assignment** – map CS, product, marketing, automation responsibilities. 5. **Measurement Plan** – set KPIs per stage and dashboards/alerts for monitoring.

Outputs

• Journey map table (stage, trigger, play, owner, channel, KPI).
• Trigger-to-play matrix for automation/CS tooling.
• Measurement checklist with dashboard queries and alert rules.

Agent/Skill Invocations

• `lifecycle-strategist` – orchestrates journey design.
• `customer-insights` skill – supplies telemetry + signal definitions.
• `expansion-plays` skill – recommends stage-specific offers.

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