/signal-scoring

name: signal-scoring
description: Use to design composite intent scoring models with decay, weighting,
  and governance.

Signal Scoring Blueprint Skill

When to Use

• Designing or revising multi-source signal scoring models.
• Auditing why certain accounts jump tiers or stay suppressed.
• Communicating scoring logic to RevOps, sales, and compliance stakeholders.

Framework

1. **Source Inventory** – list each signal type, freshness cadence, coverage %, and reliability. 2. **Weighting Model** – assign base weights, adjust for persona relevance, and define topic multipliers. 3. **Decay Curves** – set time-based decay (hours/days/weeks) per signal category with thresholds for expiration. 4. **Thresholds & Tiers** – document what scores map to activation tiers, nurture status, or executive escalation. 5. **Governance** – outline ownership, review cadence, and change management triggers.

Templates

• Scoring worksheet (source, weight, decay, threshold, notes).
• Tier definition matrix with recommended plays.
• Change log template capturing rationale, data evidence, and approvals.

Tips

• Blend at least two independent signals before green-lighting high-effort plays.
• Version control your scoring logic and share diffs in RevOps channels.
• Pair with `suppression-logic` to avoid conflicting triggers.

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