/monitor-performance

name: monitor-performance
description: Aggregates channel analytics, benchmarks, and insights to optimize social programs.
usage: /social-media:monitor-performance --window 14d --channels "LinkedIn,X,Instagram"

Command: monitor-performance

Inputs

• **window** – reporting timeframe (7d, 14d, 30d).
• **channels** – platforms to include.
• **goals** – optional priorities (reach, engagement, traffic, pipeline, community growth).
• **benchmarks** – optional historical or industry comparison notes.

Workflow

1. **Data Intake** – gather metrics (impressions, engagement rate, CTR, follower delta, saves/shares, referral traffic). 2. **Quality Checks** – normalize naming, remove paid boosts if needed, align attribution windows. 3. **Insight Generation** – highlight top/worst posts, creative themes, time-of-day patterns, audience growth. 4. **Action Plan** – recommend experiments (hooks, formats, creators, spend shifts) aligned to goals. 5. **Escalations** – flag brand risk or sentiment trends that require response plans.

Outputs

• Dashboard-ready summary (tables + charts) per channel.
• Narrative analysis with insights + recommended actions.
• Experiment backlog prioritized by impact and effort.

Agent/Skill Invocations

• `social-strategist` – validates alignment with GTM goals.
• `trend-research` skill – contextualizes data with culture/moment insights.
• `community-engagement` skill – surfaces community/programming implications.

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