/message-architecture
Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
$ npx -y skills add gtmagents/gtm-agents --skill message-architecture --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/message-architecture
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
SKILL.md
message-architecture.SKILL.mdname: message-architecture description: Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
Message Architecture Systems Skill
When to Use
- Creating new messaging for campaigns, features, or personas.
- Auditing messaging consistency across channels.
- Onboarding new writers or agencies.
Framework
1. **Audience & Insight** – persona, pain, desired outcome. 2. **Promise** – primary value proposition + emotional appeal. 3. **Proof** – metrics, customer quotes, product differentiators. 4. **Hooks** – formulas mapped to channels. 5. **CTAs** – stage-specific calls to action + urgency modifiers.
Templates
- Message house diagram.
- Hook bank sheet with formulas/examples.
- CTA matrix (persona x funnel stage x CTA).
Tips
- Document banned phrases and compliance notes.
- Keep proof points fresh; retire outdated metrics.
- Pair with `voice-guidelines` skill to maintain tone consistency.
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