/positioning
Use when structuring positioning statements, message houses, and proof
$ npx -y skills add gtmagents/gtm-agents --skill positioning --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/positioning
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when structuring positioning statements, message houses, and proof
SKILL.md
positioning.SKILL.mdname: positioning description: Use when structuring positioning statements, message houses, and proof libraries for GTM teams.
Positioning Systems Skill
When to Use
- Kicking off new products/features or entering new markets.
- Refreshing messaging after competitive or market shifts.
- Equipping sales/CS with updated stories.
Framework
1. **Audience & Problem** – ICP, pain, current workaround. 2. **Promise** – how we uniquely solve it (functional + emotional). 3. **Proof** – metrics, customers, analysts, demos. 4. **Payoff** – business outcome and CTA. 5. **Variants** – adjust for personas, industries, regions.
Templates
- Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
- Message house diagram.
- Snippet bank (email, social, ad copy, call intro).
Tips
- Validate with customers before rollout.
- Keep one source of truth; document version and owner.
- Align with design/content teams so visuals mirror messaging.
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