/survey-design

name: survey-design
description: Use to craft rigorous survey instruments with sampling, question logic,
  and QA standards.

Customer Survey Design Kit Skill

When to Use

• Launching new surveys or refreshing existing templates.
• Diagnosing low response quality or bias in ongoing programs.
• Training GTM teams on survey best practices.

Framework

1. **Objective Clarity** – define single-topic goals, hypotheses, and decision criteria. 2. **Audience & Sampling** – specify personas, quotas, suppression rules, and incentive plan. 3. **Question Architecture** – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items. 4. **Logic & Branching** – outline conditional flows, progress indicators, and completion time targets. 5. **QA Checklist** – test across devices, languages, anonymity rules, and data export formats.

Templates

• Survey brief (goal, audience, sample, success metrics).
• Question bank categorized by objective (adoption, satisfaction, pricing, roadmap).
• QA script for reviewers to confirm copy, logic, and translations.

Tips

• Cap surveys at <10 minutes unless offering significant incentives.
• Randomize answer choices when appropriate to reduce bias.
• Pair with `stakeholder-ops` to align approvals and launch windows.

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