/co-marketing-governance

name: co-marketing-governance
description: Governance playbook for joint marketing programs, MDF, and performance
  reviews.

Co-Marketing Governance Skill

When to Use

• Planning joint campaigns, launches, or events with partners.
• Managing MDF budgets, approvals, and performance tracking.
• Preparing partner QBRs or exec updates focused on demand-generation impact.

Framework

1. **Program Intake** – business case, audience, KPIs, required assets, legal/compliance checks. 2. **Approval Workflow** – decision matrix for marketing, partner, and finance stakeholders. 3. **Execution Cadence** – sprint plan, shared tracking sheets, and content governance. 4. **Measurement & Attribution** – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence. 5. **Closeout & Learnings** – retro template, MDF reconciliation, and next-play recommendations.

Templates

• Co-marketing brief + approval form.
• MDF budget tracker with forecast vs actuals.
• Post-campaign report outline with KPIs and narrative prompts.

Tips

• Align messaging with joint solution blueprints to keep storytelling consistent.
• Attach MDF approval deadlines to campaign calendars to avoid delays.
• Pair with `run-partner-qbr` to highlight impact and secure additional investment.

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