/value-messaging
Use to map pricing/packaging tiers to tailored value pillars, proof,
$ npx -y skills add gtmagents/gtm-agents --skill value-messaging --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/value-messaging
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use to map pricing/packaging tiers to tailored value pillars, proof,
SKILL.md
value-messaging.SKILL.mdname: value-messaging description: Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
Value Messaging Matrix Skill
When to Use
- Preparing sales/CS enablement for new pricing launches.
- Crafting website/product copy that explains packaging differences.
- Equipping deal desk with talk tracks for defending price/value.
Framework
1. **Tier Overview** – summarize who each package is for and core outcomes. 2. **Value Pillars** – list 3-4 benefits per tier with quantified proof. 3. **Proof Layer** – attach customer stories, metrics, analyst quotes per pillar. 4. **Objections & Responses** – map common pricing objections with rebuttals + trade-up logic. 5. **Upgrade Path** – outline triggers for upsell/cross-sell conversations.
Templates
- Tier one-pager (audience, benefits, proof, CTA).
- Objection-response table.
- Upsell trigger checklist.
Tips
- Align language with brand/PMM messaging to avoid drift.
- Include TCO comparisons vs status quo/competitors.
- Pair with `packaging-framework` to keep messaging tied to fences.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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