/orchestrate-qualitative-lab
Designs and manages qualitative research labs (interviews, focus groups, diary studies) end-to-end.
$ npx -y skills add gtmagents/gtm-agents --agent claude-codeHow it fires
How this command gets triggered: by you, by Claude, or both.
- Fires itselfClaude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/orchestrate-qualitative-lab
Context preview
What this command does when you run it.
Designs and manages qualitative research labs (interviews, focus groups, diary studies) end-to-end.
Command definition
orchestrate-qualitative-lab.mdname: orchestrate-qualitative-lab
description: Designs and manages qualitative research labs (interviews, focus groups, diary studies) end-to-end.
usage: /market-research:orchestrate-qualitative-lab --personas buyer,admin --sessions 12 --channels interview,focus-group --deliverable highlight-reel
Command: orchestrate-qualitative-lab
Inputs
- **personas** – comma-separated persona or segment list with optional tier tags.
- **sessions** – number of sessions/interviews/focus groups to run.
- **channels** – interview | focus-group | diary-study | community | hybrid.
- **deliverable** – highlight-reel | memo | board-pack | research-notebook.
- **incentive** – optional gift card or perk description to automate fulfillment guidance.
Workflow
1. **Recruiting Plan** – build quota matrix, screeners, and outreach/incentive sequences. 2. **Instrument Design** – generate discussion guide, stimulus, and exercise facilitation tips. 3. **Scheduling & Logistics** – manage invites, reminders, recordings, consent, and backups. 4. **Moderation & QA** – support moderators with live notes, probing cues, and debrief capture. 5. **Synthesis & Packaging** – assemble highlight reels, quote libraries, and theme boards for the requested deliverable.
Outputs
- Recruiting tracker with status, contact info, and incentive progress.
- Discussion guide packet + moderator coaching notes.
- Highlight reel / memo with themes, supporting quotes, and next-step recommendations.
Agent/Skill Invocations
- `qualitative-field-lead` – owns recruiting, moderation, and synthesis.
- `insights-research-director` – ensures alignment with business goals.
- `participant-operations-hub` skill – tracks quotas, consent, incentives.
- `insights-repository-kit` skill – archives recordings, notes, and transcripts.
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Read more
name: orchestrate-qualitative-lab description: Designs and manages qualitative research labs (interviews, focus groups, diary studies) end-to-end. usage: /market-research:orchestrate-qualitative-lab --personas buyer,admin --sessions 12 --channels interview,focus-group --deliverable highlight-reel
Command: orchestrate-qualitative-lab
Inputs
- **personas** – comma-separated persona or segment list with optional tier tags.
- **sessions** – number of sessions/interviews/focus groups to run.
- **channels** – interview | focus-group | diary-study | community | hybrid.
- **deliverable** – highlight-reel | memo | board-pack | research-notebook.
- **incentive** – optional gift card or perk description to automate fulfillment guidance.
Workflow
1. **Recruiting Plan** – build quota matrix, screeners, and outreach/incentive sequences. 2. **Instrument Design** – generate discussion guide, stimulus, and exercise facilitation tips. 3. **Scheduling & Logistics** – manage invites, reminders, recordings, consent, and backups. 4. **Moderation & QA** – support moderators with live notes, probing cues, and debrief capture. 5. **Synthesis & Packaging** – assemble highlight reels, quote libraries, and theme boards for the requested deliverable.
Outputs
- Recruiting tracker with status, contact info, and incentive progress.
- Discussion guide packet + moderator coaching notes.
- Highlight reel / memo with themes, supporting quotes, and next-step recommendations.
Agent/Skill Invocations
- `qualitative-field-lead` – owns recruiting, moderation, and synthesis.
- `insights-research-director` – ensures alignment with business goals.
- `participant-operations-hub` skill – tracks quotas, consent, incentives.
- `insights-repository-kit` skill – archives recordings, notes, and transcripts.
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