/personalization
Use when crafting tiered ABM messaging, offers, and creative variants.
$ npx -y skills add gtmagents/gtm-agents --skill personalization --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/personalization
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when crafting tiered ABM messaging, offers, and creative variants.
SKILL.md
personalization.SKILL.mdname: personalization
description: Use when crafting tiered ABM messaging, offers, and creative variants.
Personalized Engagement Systems Skill
When to Use
- Building custom messaging for target accounts or personas.
- Coordinating creative assets across channels (email, ads, social, direct mail).
- Auditing personalization depth per tier to maintain SLAs.
Framework
1. **Persona & Pain Mapping** – capture value props, proof, objections per stakeholder. 2. **Offer Alignment** – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier. 3. **Channel Adaptation** – tailor copy lengths, creative specs, CTAs across email, ads, social, events. 4. **Asset Governance** – maintain snippet libraries, approval workflows, localization notes. 5. **Experimentation** – track personalization tests (hook, CTA, asset format) with measurement plan.
Templates
- **Personalization Tokens**: See `assets/personalization_tokens.json` for dynamic field examples.
- **Persona messaging grid** (pain, proof, CTA, asset reference).
- **Multichannel asset tracker** (status, owner, personalization depth, expiration).
- **Personalization QA checklist** (tokens, data sources, compliance, accessibility).
Tips
- Reuse modular narrative blocks to scale while keeping customization high.
- Sync with copywriting + design teams early for high-value tiers.
- Monitor engagement vs personalization depth to justify future investments.
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Read more
name: personalization description: Use when crafting tiered ABM messaging, offers, and creative variants.
Personalized Engagement Systems Skill
When to Use
- Building custom messaging for target accounts or personas.
- Coordinating creative assets across channels (email, ads, social, direct mail).
- Auditing personalization depth per tier to maintain SLAs.
Framework
1. **Persona & Pain Mapping** – capture value props, proof, objections per stakeholder. 2. **Offer Alignment** – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier. 3. **Channel Adaptation** – tailor copy lengths, creative specs, CTAs across email, ads, social, events. 4. **Asset Governance** – maintain snippet libraries, approval workflows, localization notes. 5. **Experimentation** – track personalization tests (hook, CTA, asset format) with measurement plan.
Templates
- **Personalization Tokens**: See `assets/personalization_tokens.json` for dynamic field examples.
- **Persona messaging grid** (pain, proof, CTA, asset reference).
- **Multichannel asset tracker** (status, owner, personalization depth, expiration).
- **Personalization QA checklist** (tokens, data sources, compliance, accessibility).
Tips
- Reuse modular narrative blocks to scale while keeping customization high.
- Sync with copywriting + design teams early for high-value tiers.
- Monitor engagement vs personalization depth to justify future investments.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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