/lifecycle-cadence
Use when defining nurture pacing, triggers, and suppression logic.
$ npx -y skills add gtmagents/gtm-agents --skill lifecycle-cadence --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/lifecycle-cadence
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when defining nurture pacing, triggers, and suppression logic.
SKILL.md
lifecycle-cadence.SKILL.mdname: lifecycle-cadence description: Use when defining nurture pacing, triggers, and suppression logic.
Lifecycle Cadence Systems Skill
When to Use
- Designing new nurture programs or refreshing existing cadences.
- Auditing fatigue, suppression, or timing conflicts across journeys.
- Coordinating MAP and CRM routing for multi-channel touches.
Framework
1. **Lifecycle Stage Alignment** – ensure cadence matches funnel stage (MQL, SAL, SQL, post-sale). 2. **Trigger Definition** – entry signals (form fills, intent spikes, product milestones, campaign responses). 3. **Pacing Rules** – waiting periods, fallback content, stop logic for engagement or conversions. 4. **Suppression & Priority** – handle conflicting journeys, global caps, sales stages, manual pauses. 5. **Monitoring** – alerts for high unsubscribe/bounce, low engagement, or SLA breaches.
Templates
- Cadence planner (stage, delay, channel, CTA, exit criteria).
- Suppression matrix (journey priority, conflicts, resolution rules).
- Monitoring checklist (metrics, thresholds, escalation owners).
Tips
- Reassess cadences quarterly as product/offers evolve.
- Keep a single decision table for suppression rules to avoid MAP drift.
- Align with sales/CS to pause nurtures when opps advance or risks arise.
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