/merchandising-blueprint
Toolkit for planning promos, onsite placements, and channel coordination.
$ npx -y skills add gtmagents/gtm-agents --skill merchandising-blueprint --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/merchandising-blueprint
Context preview
The summary Claude sees to decide when to auto-load this skill.
Toolkit for planning promos, onsite placements, and channel coordination.
SKILL.md
merchandising-blueprint.SKILL.mdname: merchandising-blueprint description: Toolkit for planning promos, onsite placements, and channel coordination.
Merchandising Blueprint Skill
When to Use
- Building seasonal or always-on merchandising strategies.
- Coordinating cross-channel launches (onsite, email, paid, affiliates).
- Auditing current site experience for gaps or inconsistencies.
Framework
1. **Calendar & Objectives** – map themes, KPIs, and inventory constraints. 2. **Offer Architecture** – hero promos, bundles, cross-sell ladders, loyalty tie-ins. 3. **Experience System** – PDP optimizations, navigation, content modules, personalization rules. 4. **Channel Alignment** – asset requirements, copy variations, QA checklists. 5. **Measurement Loop** – KPI dashboards, readout cadence, learning archive.
Templates
- Promo calendar spreadsheet with dependencies + owner columns.
- Merchandising layout guide (homepage, PLP, PDP modules).
- QA + launch checklist across CMS, analytics, and marketing tools.
Tips
- Always link offers to inventory + margin guardrails to avoid over-discounting.
- Coordinate creative refreshes with experiment timelines to isolate impact.
- Pair with `plan-merchandising-campaign` for automation and tracking.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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Open skill - /account-health-framework
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Open skill - /expansion-playbook
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Open skill