/design-clinical-campaign

name: design-clinical-campaign
description: Produces clinical-grade campaign brief with targeting, creative guidance, and review plan.
usage: /healthcare-marketing:design-clinical-campaign --product "Cardio AI" --audience providers --channels email,webinar,field --evidence dossier.pdf

Command: design-clinical-campaign

Inputs

• **product** – product/treatment/service being promoted.
• **audience** – providers | payers | patients | mixed.
• **channels** – comma-separated (email, webinar, paid_social, display, field, events, referral).
• **evidence** – optional link/file with clinical studies, claims, or testimonials.
• **objectives** – KPIs (leads, enrollments, prescriptions, education, adherence).

Workflow

1. **Evidence Review** – summarize key claims, safety considerations, and regulatory constraints. 2. **Audience Targeting** – define personas, segments, and channel mix per audience. 3. **Messaging Architecture** – craft value pillars, proof points, disclaimers, and CTAs. 4. **Creative & Content Plan** – outline asset list, KOL content, and required approvals. 5. **Launch & Measurement Plan** – specify KPIs, dashboards, and post-launch reporting cadence.

Outputs

• Clinical campaign brief (messaging framework, creative requirements, timeline).
• Compliance checklist with assigned reviewers and deadlines.
• Measurement plan document with KPI definitions + reporting cadence.

Agent/Skill Invocations

• `clinical-campaign-strategist` – leads narrative and targeting decisions.
• `compliance-marketing-director` – injects regulatory guidance + review path.
• `clinical-proof-library` skill – sources evidence and proof points.
• `patient-journey-mapping` skill – aligns messaging to journey stages.

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