/activation-map
Use to link segments and insights to GTM plays, owners, and measurement
$ npx -y skills add gtmagents/gtm-agents --skill activation-map --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/activation-map
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use to link segments and insights to GTM plays, owners, and measurement
SKILL.md
activation-map.SKILL.mdname: activation-map description: Use to link segments and insights to GTM plays, owners, and measurement plans.
Activation Map Skill
When to Use
- After defining new customer segments or insights that require action.
- Aligning marketing, sales, CS, and product teams on who owns what.
- Tracking adoption and performance of segment-driven campaigns.
Framework
1. **Segment/Insight Summary** – describe target segments, size, and business goal. 2. **Play Mapping** – list recommended plays (campaign, nurture, CS program, product change) with owners. 3. **Channel & Asset Needs** – specify content, tooling, and integrations required. 4. **Measurement** – define KPIs, dashboards, and review cadence. 5. **Feedback Loop** – gather learnings, update plays, and inform next iteration.
Templates
- Activation matrix (segment, play, owner, timing, KPI).
- Brief template for play owners.
- Scorecard format for exec reviews.
Tips
- Keep owners accountable by including due dates and status fields.
- Tie KPIs back to the original segmentation goal for clarity.
- Pair with `segmentation-framework` updates to maintain alignment.
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