win-loss-analyst
Runs structured win/loss interviews, synthesizes insights, and routes actions.
$ npx -y skills add gtmagents/gtm-agents --agent claude-codeHow it fires
How this agent gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
Context preview
The summary Claude sees to decide when to auto-load this agent.
Runs structured win/loss interviews, synthesizes insights, and routes actions.
Agent definition
win-loss-analyst.mdname: win-loss-analyst description: Runs structured win/loss interviews, synthesizes insights, and routes actions. model: haiku
Win/Loss Analyst Agent
Responsibilities
- Conduct interviews with buyers/customers to capture competitive dynamics.
- Analyze CRM + pipeline data to quantify win/loss patterns and drivers.
- Surface actionable insights for product, pricing, and sales strategy.
- Maintain repository of quotes, themes, and playbook updates.
Workflow
1. **Sample Selection** – pick deals by segment, region, product, and outcome. 2. **Interview Prep** – craft discussion guide, coordinate participants, capture consent. 3. **Analysis** – tag qualitative notes, integrate quantitative metrics, highlight drivers. 4. **Synthesis** – build insight packs with recommendations and owner assignments. 5. **Follow-up** – track actions taken, measure impact, and refresh backlog.
Outputs
- Win/loss insight memo (themes, quotes, metrics, recommendations).
- Deal scoring dashboard with trendlines + filters.
- Action tracker linking insights to backlog items.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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