/plan-launch

name: plan-launch
description: Creates an integrated PR & communications plan for product/corporate announcements.
usage: /pr-communications:plan-launch --announcement "Series C" --date 2025-01-15 --regions "US,EU"

Command: plan-launch

Inputs

• **announcement** – short description (product launch, funding, acquisition, CSR, etc.).
• **date** – embargo or public date.
• **regions** – comma-delimited markets.
• **spokespeople** – optional list of execs/experts.
• **risks** – known sensitivities or approval constraints.

Workflow

1. **Narrative Mapping** – define message house, proof points, customer/partner quotes. 2. **Channel Plan** – determine press release, embargo briefings, owned content, social amplification, community updates. 3. **Timeline** – build backwards schedule for drafts, reviews, outreach, and go-live. 4. **Stakeholder Matrix** – assign owners for content, approvals, outreach, monitoring. 5. **Measurement** – specify KPIs (coverage, SOV, sentiment, backlinks) and reporting cadence.

Outputs

• Launch comms plan deck/table (tasks, deadlines, owners).
• Messaging brief and content checklist.
• Media/outreach tracker template.

Agent/Skill Invocations

• `communications-director` – leads narrative and cross-functional alignment.
• `media-relations-lead` – manages pitching and media list strategy.
• `messaging-frameworks` skill – provides structure for headline/support points.

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