/enrollment-persona-playbook

name: enrollment-persona-playbook
description: Persona + messaging framework for K-12, higher-ed, and workforce enrollment
  campaigns.

Enrollment Persona Playbook Skill

When to Use

• Planning enrollment marketing campaigns across multiple segments.
• Aligning admissions, marketing, and partner teams on persona insights.
• Prioritizing offers, proof points, and stewardship plans per persona.

Framework

1. **Persona Canvas** – demographic profile, motivations, barriers, channel preferences. 2. **Journey Stage Mapping** – inquiry, application, admission, enrollment, retention cues. 3. **Messaging Architecture** – value pillars, proof points, offers, objection handling. 4. **Channel Mix Guidance** – recommended channels + creative formats per persona. 5. **Measurement & Signals** – KPIs and health thresholds per stage/persona.

Templates

• Persona worksheet (demographics, motivations, triggers, objections).
• Messaging matrix (pillar → proof → CTA → disclosure).
• Channel + content pairing cheat sheet.

Tips

• Revisit personas each term to incorporate economic, policy, or competitor shifts.
• Include parent/influencer personas when applicable (K-12, higher-ed).
• Pair with `analyze-enrollment-funnel` to prioritize high-impact segments.

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