/member-insights
Use to analyze loyalty member behavior, segmentation, and experiment
$ npx -y skills add gtmagents/gtm-agents --skill member-insights --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/member-insights
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use to analyze loyalty member behavior, segmentation, and experiment
SKILL.md
member-insights.SKILL.mdname: member-insights description: Use to analyze loyalty member behavior, segmentation, and experiment results.
Member Insights Skill
When to Use
- Monitoring program health across tiers or regions.
- Designing personalization campaigns based on loyalty data.
- Reporting experiment outcomes to stakeholders.
Framework
1. **Data Sources** – transaction systems, product telemetry, MAP/CRM, support, survey tools. 2. **Segmentation** – tier, lifecycle stage, engagement score, risk/comeback cohorts. 3. **Metrics** – enrollment funnel, active members, point velocity, redemption, incremental revenue. 4. **Experimentation** – define guardrail metrics, success criteria, and monitoring cadence. 5. **Insight Distribution** – dashboards, alerts, and story-driven memos for GTM teams.
Templates
- KPI scorecard (metric → target → actual → variance → owner).
- Segment heatmap (cohort → engagement → action recommendation).
- Experiment readout template (hypothesis, lift, guardrails, next steps).
Tips
- Blend quantitative metrics with VOC snippets for context.
- Tag insights with urgency so ops/marketing can prioritize quickly.
- Pair with `monitor-loyalty` command to ensure consistent reporting structure.
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