/build-automation

name: build-automation
description: Generates a marketing automation workflow with triggers, branching, waits, and success tracking.
usage: /email-marketing:build-automation --trigger "form submission" --goal nurture --touches 6

Command: build-automation

Inputs

• **trigger** – entry event (form submission, product action, scoring threshold).
• **goal** – nurture objective (education, onboarding, monetization, retention).
• **touches** – number of total emails/SMS/push steps.
• **channels** – optional cross-channel steps (email, in-app, SMS, webhooks).

Workflow

1. **Trigger Mapping** – confirm data source, frequency caps, and mutual exclusivity. 2. **Journey Blueprint** – outline each step with wait times, conditional logic, fallback paths. 3. **Data & Personalization** – list fields, lookups, and APIs required per touch. 4. **QA Checklist** – testing matrix covering render, tracking, suppression, and compliance. 5. **Launch Plan** – assign owners, go-live date, monitoring dashboards, rollback plan.

Outputs

• Visual workflow map (mermaid + textual summary).
• JSON/YAML ready spec for MA platforms (e.g., HubSpot, Marketo, Iterable, Braze).
• Measurement plan including alerting thresholds.

Agent/Skill Invocations

• `automation-specialist` – converts plan into an executable workflow.
• `segmentation` skill – ensures entry/exit criteria, suppression lists, and re-entry windows.
• `ab-testing` skill – recommends experiment points within the flow.

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