/community-advocacy-toolkit

name: community-advocacy-toolkit
description: Playbook for activating current students, alumni, and partners as advocates.

Community Advocacy Toolkit Skill

When to Use

• Launching referral programs, ambassador cohorts, or testimonial drives.
• Equipping community managers with repeatable advocacy motions.
• Capturing social proof for campaigns, admissions events, or partner pitches.

Framework

1. **Advocate Segments** – active students, alumni, faculty champions, employer partners. 2. **Value Exchange** – define incentives (scholarships, swag, career access, recognition). 3. **Activation Motions** – events, content spotlights, referral challenges, mentorship. 4. **Governance** – guidelines, approval workflows, consent forms, brand usage. 5. **Measurement** – referral volume, content reach, influence on enrollment/retention.

Templates

• Advocate profile + consent form.
• Campaign brief (goal, CTA, incentive, timeline, owner).
• Reporting sheet linking advocacy activities to KPIs.

Tips

• Rotate spotlights to keep communities inclusive and authentic.
• Provide ready-to-use creative/toolkits so advocates can activate quickly.
• Pair with `design-curriculum-partnership` and `launch-student-success-program` deliverables.

---