/content-variants
Use when planning, approving, and versioning personalized creative assets.
$ npx -y skills add gtmagents/gtm-agents --skill content-variants --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/content-variants
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when planning, approving, and versioning personalized creative assets.
SKILL.md
content-variants.SKILL.mdname: content-variants description: Use when planning, approving, and versioning personalized creative assets.
Content Variant System Skill
When to Use
- Mapping creative requirements for each decision tree branch.
- Coordinating design, copy, and legal reviews across multiple channels.
- Auditing variant performance or sunsetting outdated experiences.
Framework
1. **Variant Inventory** – catalog base asset, variant name, audience, channel, owner, expiration. 2. **Approval Flow** – document reviewers, compliance steps, localization, accessibility requirements. 3. **Asset Delivery** – link storage locations (DAM, CMS, MAP) plus version IDs and CDN paths. 4. **Testing Hooks** – note experiment IDs, KPIs, guardrails for each variant. 5. **Lifecycle Management** – set refresh cadences, archival rules, and dependency tracking.
Templates
- Variant matrix (channel × persona × lifecycle stage).
- Approval checklist (copy, design, legal, localization, accessibility).
- Performance tracker (variant → impressions → engagement → conversion → decision).
Tips
- Assign unique IDs to every variant for analytics + rollback references.
- Bundle variants into kits aligned with key journeys for easier governance.
- Pair with `decision-trees` outputs to ensure every branch has an approved asset.
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