/storytelling
Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.
$ npx -y skills add gtmagents/gtm-agents --skill storytelling --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/storytelling
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.
SKILL.md
storytelling.SKILL.mdname: storytelling
description: Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.
Storytelling Skill
When to Use
- Need cohesive narrative for campaigns, product launches, or decks.
- Translating technical capabilities into relatable customer stories.
- Coaching spokespeople or SDRs on better pitch storytelling.
Framework
1. **Audience & Conflict** – identify who the hero is (customer persona) and what obstacle they face. 2. **Story Arc (SCAR)** – Situation → Complication → Action → Resolution. 3. **Characterization** – give personas motives, stakes, and quotes. 4. **Sensory Detail** – use vivid language, specific metrics, and concrete examples. 5. **Moral/CTA** – tie resolution back to product value and explicit next step.
Templates
- Narrative outline (hook, scene, rising tension, turn, resolution, CTA).
- Pitch script template:
"Most {persona}s today face {pain}. When {trigger}, {impact}. We worked with {customer} to {action}, leading to {result}."- Story inventory tracker to log customer, industry, proof points.
Tips
- Record customer interviews to capture natural phrasing for quotes.
- Swap metaphors/analogies per persona so stories feel tailored.
- Reinforce numbers with vivid imagery (e.g., "saved hours = extra sprints delivered").
- Align every story with the current positioning doc to avoid mixed messages.
---
Read more
name: storytelling description: Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.
Storytelling Skill
When to Use
- Need cohesive narrative for campaigns, product launches, or decks.
- Translating technical capabilities into relatable customer stories.
- Coaching spokespeople or SDRs on better pitch storytelling.
Framework
1. **Audience & Conflict** – identify who the hero is (customer persona) and what obstacle they face. 2. **Story Arc (SCAR)** – Situation → Complication → Action → Resolution. 3. **Characterization** – give personas motives, stakes, and quotes. 4. **Sensory Detail** – use vivid language, specific metrics, and concrete examples. 5. **Moral/CTA** – tie resolution back to product value and explicit next step.
Templates
- Narrative outline (hook, scene, rising tension, turn, resolution, CTA).
- Pitch script template:
"Most {persona}s today face {pain}. When {trigger}, {impact}. We worked with {customer} to {action}, leading to {result}."- Story inventory tracker to log customer, industry, proof points.
Tips
- Record customer interviews to capture natural phrasing for quotes.
- Swap metaphors/analogies per persona so stories feel tailored.
- Reinforce numbers with vivid imagery (e.g., "saved hours = extra sprints delivered").
- Align every story with the current positioning doc to avoid mixed messages.
---
Free AI automation for sales, marketing, and growth teams. No coding required.
Other skills on gtm-agents.
- /account-tiering
Use when defining ABM tiers, scoring logic, and coverage rules.
Open skill - /personalization
Use when crafting tiered ABM messaging, offers, and creative variants.
Open skill - /signal-intel
Use when consolidating intent, product usage, and third-party signals
Open skill - /account-health-framework
Use to score accounts, flag risks, and standardize remediation triggers.
Open skill - /exec-briefing
Use to craft concise executive updates, agendas, and follow-up logs for
Open skill - /expansion-playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer
Open skill