/personalization-logic

name: personalization-logic
description: Use when defining dynamic content rules, tokens, and conditional offers
  inside nurture programs.

Nurture Personalization Logic Skill

When to Use

• Building dynamic content for lifecycle nurtures.
• Mapping personalization tokens (industry, role, behavior) to copy blocks.
• Coordinating personalization across email, in-app, ads, and SDR assists.

Framework

1. **Segmentation Inputs** – persona, industry, product usage, lifecycle stage, engagement history. 2. **Content Blocks** – hero, proof, CTA, offer modules with variants per segment. 3. **Token Management** – define data sources, fallback values, formatting rules. 4. **Testing Plan** – structure A/B/C tests for personalization depth. 5. **Governance** – approval workflows, localization, compliance, expirations.

Templates

• Personalization matrix (segment vs module vs asset).
• Token dictionary (field, source, fallback, formatting).
• QA checklist (seed records, fallback coverage, compliance notes).

Tips

• Start with modular blocks so ops can update without rewriting entire emails.
• Document dependencies on upstream data hygiene.
• Pair with `copywriting` + `design` teams for brand consistency.

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