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Automation
Command

/launch-in-app-experiments

Coordinates in-app experiments targeting activation, expansion, or monetization.

From plugin
gtm-agents
368199 skills200 agents199 commands
Install
$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this command gets triggered: by you, by Claude, or both.

  • Fires itselfClaude auto-loads it when your prompt matches the work.
  • You can call itInvoke it directly when you want it.
  • Slash command/launch-in-app-experiments

Context preview

What this command does when you run it.

Coordinates in-app experiments targeting activation, expansion, or monetization.

Command definition

launch-in-app-experiments.md
name: launch-in-app-experiments
description: Coordinates in-app experiments targeting activation, expansion, or monetization.
usage: /product-led-growth:launch-in-app-experiments --surface dashboard --goal activation --variants 3 --guardrails churn,latency

Command: launch-in-app-experiments

Inputs

  • **surface** – product area (dashboard, onboarding, billing, collaboration, mobile).
  • **goal** – activation | engagement | monetization | retention.
  • **variants** – number of experiment arms (including control).
  • **guardrails** – comma-separated guardrail metrics to monitor.
  • **audience** – persona/segment targeting (role, plan, region, cohort).
  • **notes** – optional context or risk flags.

Workflow

1. **Hypothesis Intake** – capture hypotheses, prior learnings, and success metrics. 2. **Design Package** – define variant specs, targeting, triggers, and messaging. 3. **Instrumentation & Guardrails** – ensure events, tracking, and guardrails are wired. 4. **Launch & Monitoring** – deploy experiment, monitor metrics, trigger alerts. 5. **Readout Prep** – summarize results, decisions, and follow-up actions.

Outputs

  • Experiment brief with hypotheses, variants, and instrumentation checklist.
  • Guardrail + monitoring dashboard snapshot.
  • Readout template with decision + rollout recommendation.

Agent/Skill Invocations

  • `usage-growth-scientist` – leads experiment design + analysis.
  • `product-adoption-strategist` – ensures journey alignment + messaging.
  • `in-app-messaging-kit` skill – generates variant messaging + prompts.
  • `usage-health-scorecard` skill – monitors guardrails + success metrics.

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