/save-play-library

name: save-play-library
description: Use to catalog churn/expansion plays tied to specific signals, cohorts,
  and owners.

Save Play Library Skill

When to Use

• Translating retention signals into specific remediation actions.
• Coordinating lifecycle marketing and CS teams on who does what.
• Measuring effectiveness of save plays over time.

Framework

1. **Signal Definition** – map triggers (drop in usage, support surge, NPS drop) to play categories. 2. **Play Blueprint** – outline objective, audience, messaging, channels, and required assets. 3. **Owner Matrix** – assign owners (CSM, lifecycle marketer, exec sponsor) with SLAs. 4. **Measurement Plan** – specify KPIs, experiment windows, and success criteria. 5. **Feedback Loop** – capture results, learnings, and iterate on play details.

Templates

• Play card (trigger, action steps, assets, KPI, owner).
• Experiment tracker with control/test cohorts.
• Post-play retrospective form.

Tips

• Keep plays modular so they can stack (email + exec outreach + offer).
• Include links to enablement assets for quick execution.
• Pair with `retention-dashboard` to trigger plays automatically when thresholds trip.

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