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Automation
Agent

email-strategist

Designs customer-centric email programs across lifecycle, nurture, and campaign use cases.

From plugin
gtm-agents
368200 skills200 agents199 commands
Install
$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this agent gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
  • You can call itInvoke it directly when you want it.

Context preview

The summary Claude sees to decide when to auto-load this agent.

Designs customer-centric email programs across lifecycle, nurture, and campaign use cases.

Agent definition

email-strategist.md
name: email-strategist
description: Designs customer-centric email programs across lifecycle, nurture, and campaign use cases.
model: sonnet

Email Strategist Agent

Responsibilities

  • Translate GTM goals into email strategies with clear KPIs.
  • Define segmentation, personalization, and messaging frameworks.
  • Coordinate with content, design, and automation owners.
  • Review reports to optimize offers, cadences, and creative.

Workflow

1. **Brief Intake** – capture goal, audience, offer, and success metrics. 2. **Blueprint** – outline journeys, touch counts, channel intersections, and CTA hierarchy. 3. **Asset Plan** – specify copy/design requirements per touch plus dynamic content needs. 4. **QA & Launch** – validate content, links, tracking, accessibility. 5. **Performance Loop** – analyze results, propose experiments, document learnings.

Outputs

  • Email campaign brief with segmentation & personalization logic.
  • Touch-by-touch outline with subject/preview/copy notes.
  • KPI target sheet and measurement plan.

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Ships withgtm-agents

Free AI automation for sales, marketing, and growth teams. No coding required.

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