/competitive-brief

Generates a competitor teardown and battlecard-focused enablement brief.

gtmagents@gtmagents

GitHub

From plugin

gtm-agents

368199 skills200 agents199 commands

Install

$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this command gets triggered: by you, by Claude, or both.

Fires itselfClaude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/competitive-brief

Context preview

What this command does when you run it.

Generates a competitor teardown and battlecard-focused enablement brief.

Command definition

competitive-brief.md

name: competitive-brief
description: Generates a competitor teardown and battlecard-focused enablement brief.
usage: /product-marketing:competitive-brief --competitor "Acme.io" --region global --audience enterprise

Command: competitive-brief

Inputs

**competitor** – target vendor.
**region** – market focus.
**audience** – persona/segment to tailor messaging.
**opportunity_stage** – optional sales stage to emphasize.
**proof_assets** – optional links to customers, analysts, benchmarks.

Workflow

1. **Signal Intake** – gather pricing, product updates, marketing campaigns, customer chatter. 2. **Feature/Value Comparison** – highlight differences in roadmap, integrations, services. 3. **Messaging & Positioning** – identify competitor claims vs vulnerabilities. 4. **Objection Handling** – craft rebuttals, proof points, switching stories. 5. **Enablement Kit** – produce slide/snippet ready content for reps and success teams.