/adoption-playbook
Structured guide for designing and executing customer adoption programs.
$ npx -y skills add gtmagents/gtm-agents --skill adoption-playbook --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/adoption-playbook
Context preview
The summary Claude sees to decide when to auto-load this skill.
Structured guide for designing and executing customer adoption programs.
SKILL.md
adoption-playbook.SKILL.mdname: adoption-playbook description: Structured guide for designing and executing customer adoption programs.
Adoption Playbook Skill
When to Use
- Launching onboarding/adoption initiatives for new segments or products.
- Refreshing adoption strategies after major roadmap or packaging changes.
- Standardizing enablement for CS, product, and marketing partnerships.
Framework
1. **Persona & Journey Mapping** – goals, blockers, success metrics, critical milestones. 2. **Play Matrix** – channel x milestone view of actions, owners, cadences, and triggers. 3. **Content Library** – templates for comms, workshops, office hours, and enablement assets. 4. **Measurement Plan** – activation, usage, sentiment, expansion metrics with thresholds. 5. **Feedback Loop** – qualitative signals, experiment backlog, and improvement tracker.
Templates
- Journey table (milestone, trigger, action, owner, KPI).
- Adoption campaign brief with creative/copy checklist.
- Weekly adoption standup agenda and notes doc.
Tips
- Anchor each milestone on a clear customer outcome, not just feature usage.
- Pair with `build-adoption-program` command for automated blueprints.
- Archive playbook iterations to show impact in QBR/EBR storytelling.
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