/define-brand-platform

name: define-brand-platform
description: Builds brand platform with positioning, pillars, tone, and rollout plan.
usage: /brand-strategy:define-brand-platform --audience enterprise --proof kpi,customer --format deck

Command: define-brand-platform

Inputs

• **audience** – primary audience or segment focus (enterprise, smb, developer, partner).
• **proof** – comma list of proof asset types to highlight (kpi, customer, analyst, product, roadmap).
• **format** – deck | narrative | workspace.
• **constraints** – optional guardrails (legal, regulatory, naming, localization).
• **references** – URLs/docs of existing research, messaging, or campaigns.

Workflow

1. **Discovery Alignment** – absorb research, GTM goals, competitive narratives. 2. **Narrative Drafting** – craft purpose, promise, pillars, RTBs, and tone guidance. 3. **Proof Mapping** – align customer stories, metrics, product proof to each pillar. 4. **Validation & Iteration** – gather feedback from execs, product, sales, customers. 5. **Rollout Plan** – define enablement, asset updates, KPIs, and governance owners.

Outputs

• Brand platform deck/narrative with positioning statements, pillars, and messaging matrix.
• Proof asset map referencing customers, metrics, analysts, and demos.
• Rollout & adoption plan with milestones, owners, and success metrics.

Agent/Skill Invocations

• `brand-foundation-architect` – leads narrative + stakeholder alignment.
• `brand-governance-lead` – ensures compliance and rollout processes.
• `brand-narrative-playbook` skill – enforces template + voice guardrails.
• `brand-voice-glossary` skill – codifies tone, vocabulary, and localization notes.

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