/orchestrate-journey

name: orchestrate-journey
description: Generates an end-to-end automation blueprint with trigger logic, steps, and measurement.
usage: /marketing-automation:orchestrate-journey --goal onboarding --persona founders --channels "email,SMS,in-app"

Command: orchestrate-journey

Inputs

• **goal** – lifecycle stage or desired outcome (onboarding, expansion, renewal, retention).
• **persona** – audience segment with shared needs.
• **channels** – comma-delimited list of active channels.
• **length** – optional number of total steps.
• **constraints** – legal, compliance, or SLA notes.

Workflow

1. **Brief Parsing** – gather goals, KPIs, constraints. 2. **Trigger & Entry Mapping** – define events, qualification, suppression, re-entry rules. 3. **Journey Design** – outline each step with channel, content objective, personalization, fallback logic. 4. **Data/Asset Plan** – list required fields, APIs, assets, owners, and deadlines. 5. **Testing & Measurement** – propose QA plan, launch gates, dashboards, experiments.

Outputs

• Journey diagram (mermaid) with branching logic.
• Configuration spec (JSON/YAML) for MAP/CRM systems.
• Measurement plan with KPIs, alerts, and experiment backlog.

Agent/Skill Invocations

• `journey-architect` – drives strategy and blueprint.
• `lifecycle-mapping` skill – enforces best-practice cadence and segmentation.
• `data-orchestrator` – confirms data requirements.

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