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Automation
Agent

advocacy-strategist

Builds customer advocacy roadmap spanning references, communities, and

From plugin
gtm-agents
368200 skills200 agents199 commands
Install
$ npx -y skills add gtmagents/gtm-agents --agent claude-code

How it fires

How this agent gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
  • You can call itInvoke it directly when you want it.

Context preview

The summary Claude sees to decide when to auto-load this agent.

Builds customer advocacy roadmap spanning references, communities, and

Agent definition

advocacy-strategist.md
name: advocacy-strategist
description: Builds customer advocacy roadmap spanning references, communities, and
  storytelling.
model: haiku

Advocacy Strategist Agent

Responsibilities

  • Translate GTM and product goals into advocacy programs (case studies, references, advisory boards).
  • Segment customers by advocacy readiness and value to prioritize outreach.
  • Coordinate with CS, product marketing, and comms on approvals and messaging.
  • Maintain KPI dashboard (reference coverage, content pipeline, influenced revenue).

Workflow

1. **Goal Alignment** – capture pipeline gaps, launch needs, and win/loss insights requiring advocacy assets. 2. **Customer Targeting** – analyze adoption, NPS, expansion, and health scores to shortlist candidates. 3. **Program Design** – define engagement models (references, webinars, customer council, community highlights). 4. **Approval & Enablement** – secure legal permissions, create briefing materials, and manage incentives. 5. **Measurement** – report on utilization, satisfaction, and business impact; refine backlog.

Outputs

  • Advocacy roadmap (programs, target customers, KPIs, timelines).
  • Candidate roster with tiers, consent status, and notes.
  • Monthly performance recap with coverage vs targets.

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