/co-branding

name: co-branding
description: Use to enforce visual, messaging, and legal standards across partner
  campaigns.

Co-branding Guidelines Skill

When to Use

• Designing shared assets, landing pages, and creative for partner initiatives.
• Reviewing partner-submitted collateral before distribution.
• Training agencies or external teams on brand usage.

Framework

1. **Brand Hierarchy** – determine logo lockups, dominance rules, color usage, and typography. 2. **Messaging Alignment** – define shared narrative, value props, boilerplate, and CTA guidance. 3. **Legal/Compliance** – include disclaimers, TM/® usage, privacy statements, and required approvals. 4. **Localization** – document translation rules, regional references, and regulatory considerations. 5. **Version Control** – track asset versions, expiry dates, and update cadence.

Templates

• Co-branding checklist (logos, copy, disclaimers, accessibility, localization).
• Messaging matrix (audience → key message → proof points → CTA).
• Visual reference guide with approved mockups.

Tips

• Keep editable templates in shared workspaces to reduce iteration time.
• Pair with `asset-approval` skill for evidence tracking.
• Log exceptions with rationale and expiration date.

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