/creative-brief-framework
Use to structure concise creative briefs with goals, audience, and guardrails.
$ npx -y skills add gtmagents/gtm-agents --skill creative-brief-framework --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/creative-brief-framework
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use to structure concise creative briefs with goals, audience, and guardrails.
SKILL.md
creative-brief-framework.SKILL.mdname: creative-brief-framework description: Use to structure concise creative briefs with goals, audience, and guardrails.
Creative Brief Framework Skill
When to Use
- Kicking off new campaigns, product launches, or brand refresh projects.
- Aligning marketing, product, and creative teams on objectives and deliverables.
- Onboarding agencies or freelancers with standardized briefs.
Framework
1. **Objective & Success Metrics** – clarify business goal, KPIs, and constraints. 2. **Audience & Insights** – detail personas, pain points, and proof points. 3. **Message & Tone** – outline pillars, RTBs, must-say/avoid guidance. 4. **Deliverables & Channels** – list required assets, specs, and priority order. 5. **Logistics** – include timeline, approvals, budget, references, and point people.
Templates
- One-page creative brief document.
- Stakeholder Q&A worksheet.
- Kickoff deck outline with timeline + responsibilities.
Tips
- Keep it scannable; link deeper research in appendices.
- Capture “what success looks like” with quantitative + qualitative signals.
- Pair with `production-playbook` to convert briefs into task plans.
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