/brand-narrative-playbook

Messaging and storytelling template that keeps positioning consistent

gtmagents@gtmagents

GitHub

From plugin

gtm-agents

368200 skills200 agents199 commands

Install

$ npx -y skills add gtmagents/gtm-agents --skill brand-narrative-playbook --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/brand-narrative-playbook

Context preview

The summary Claude sees to decide when to auto-load this skill.

Messaging and storytelling template that keeps positioning consistent

SKILL.md

brand-narrative-playbook.SKILL.md

name: brand-narrative-playbook
description: Messaging and storytelling template that keeps positioning consistent
  across audiences.

Brand Narrative Playbook Skill

When to Use

Defining or refreshing core messaging pillars.
Translating positioning into talk tracks for different personas/channels.
Auditing campaigns for narrative consistency.

Framework

1. **Audience Grid** – ICP, persona, stage, key pain/aspiration. 2. **Narrative Arc** – context, tension, resolution, proof, call-to-action. 3. **Pillar Mapping** – tie each story beat to brand pillars and supporting evidence. 4. **Proof Library** – customers, metrics, analyst quotes, product demos. 5. **Adaptation Guide** – tone, length, channel tweaks, localization notes.

Templates

**Narrative Framework**: See `references/narrative_framework.md` for the arc and audience grid.
**Messaging hierarchy doc** with prompts.
**Storyboard slides** for exec, sales, product, and customer marketing audiences.
**QA checklist** ensuring each asset hits pillar + proof requirements.