/journey-mapping
Use to facilitate cross-functional journey mapping with data-backed insights.
$ npx -y skills add gtmagents/gtm-agents --skill journey-mapping --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/journey-mapping
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use to facilitate cross-functional journey mapping with data-backed insights.
SKILL.md
journey-mapping.SKILL.mdname: journey-mapping description: Use to facilitate cross-functional journey mapping with data-backed insights.
Journey Mapping Toolkit Skill
When to Use
- Kicking off new persona journeys or refreshing existing ones.
- Preparing workshops with stakeholders across marketing, product, CS, and sales.
- Auditing journey artifacts for consistency and completeness.
Framework
1. **Preparation** – collect VOC findings, telemetry, and existing documentation; define scope, persona, and goals. 2. **Stage Definition** – align on lifecycle stages, success metrics, and ownership. 3. **Touchpoint Mapping** – capture channels, emotions, expectations, and supporting systems. 4. **Gap Identification** – document friction points, root causes, and opportunities. 5. **Action Linking** – connect gaps to initiatives, success metrics, and measurement plans.
Templates
- Journey storyboard canvas (stage, touchpoint, emotion, KPI, owner).
- Persona one-pager with goals, pains, and preferred channels.
- Gap log sheet (issue, impact, evidence, owner, next step).
Tips
- Keep sessions interactive with pre-read data and live polling.
- Include frontline voices (support, sales, CSMs) for real-world context.
- Version control maps so improvements are traceable over time.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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