/channel-integration
Use when synchronizing messaging, timing, and measurement across multiple campaign channels.
$ npx -y skills add gtmagents/gtm-agents --skill channel-integration --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/channel-integration
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when synchronizing messaging, timing, and measurement across multiple campaign channels.
SKILL.md
channel-integration.SKILL.mdname: channel-integration
description: Use when synchronizing messaging, timing, and measurement across multiple campaign channels.
Channel Integration Skill
When to Use
- Running campaigns that span email, social, paid media, events, web, PR.
- Need to prevent message fatigue or conflicting offers.
- Ensuring consistent tracking/UTM taxonomy across channels.
Framework
1. **Messaging Matrix** – align offer, CTA, creative angle per channel/persona. 2. **Cadence Alignment** – stagger sends/posts to avoid overlap; define quiet periods. 3. **Asset Repository** – maintain single source of truth for approved copy/creative. 4. **Tracking Consistency** – standardize UTMs, naming conventions, analytics tags. 5. **Feedback Loop** – daily standup with channel owners to share insights/risks. 6. **Escalation Path** – define who can approve changes when conflicts arise.
Templates
- Channel calendar template (email, paid, social, events, partner).
- UTM builder/validation sheet.
- Real-time channel status dashboard (Ready, QA, Live, Blocked).
- Message/source-of-truth sheet mapping audience × channel × CTA.
Tips
- Use a common taxonomy for statuses (Draft, QA, Scheduled, Live) so every team reads the board the same way.
- Hold 15-minute syncs during peak launch weeks, async updates otherwise.
- Automate delivery of performance snapshots back to planners so adjustments happen fast.
- Designate a single owner for conflict resolution to avoid channel tug-of-war.
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Read more
name: channel-integration description: Use when synchronizing messaging, timing, and measurement across multiple campaign channels.
Channel Integration Skill
When to Use
- Running campaigns that span email, social, paid media, events, web, PR.
- Need to prevent message fatigue or conflicting offers.
- Ensuring consistent tracking/UTM taxonomy across channels.
Framework
1. **Messaging Matrix** – align offer, CTA, creative angle per channel/persona. 2. **Cadence Alignment** – stagger sends/posts to avoid overlap; define quiet periods. 3. **Asset Repository** – maintain single source of truth for approved copy/creative. 4. **Tracking Consistency** – standardize UTMs, naming conventions, analytics tags. 5. **Feedback Loop** – daily standup with channel owners to share insights/risks. 6. **Escalation Path** – define who can approve changes when conflicts arise.
Templates
- Channel calendar template (email, paid, social, events, partner).
- UTM builder/validation sheet.
- Real-time channel status dashboard (Ready, QA, Live, Blocked).
- Message/source-of-truth sheet mapping audience × channel × CTA.
Tips
- Use a common taxonomy for statuses (Draft, QA, Scheduled, Live) so every team reads the board the same way.
- Hold 15-minute syncs during peak launch weeks, async updates otherwise.
- Automate delivery of performance snapshots back to planners so adjustments happen fast.
- Designate a single owner for conflict resolution to avoid channel tug-of-war.
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