/customer-insights
Use when consolidating product usage, health, and sentiment signals for
$ npx -y skills add gtmagents/gtm-agents --skill customer-insights --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/customer-insights
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when consolidating product usage, health, and sentiment signals for
SKILL.md
customer-insights.SKILL.mdname: customer-insights description: Use when consolidating product usage, health, and sentiment signals for lifecycle programs.
Customer Insights & Telemetry Skill
When to Use
- Building segment-specific lifecycle journeys.
- Prioritizing accounts for adoption help, expansion offers, or advocacy invites.
- Diagnosing churn/retention risks and surfacing insights to CS + product.
Framework
1. **Signals Stack** – product usage, engagement, sentiment, commercial, health composite. 2. **Data Plumbing** – define sources (warehouse, product analytics, CS tools) and refresh cadence. 3. **Normalization** – align account/user IDs, tag personas/verticals. 4. **Insight Delivery** – dashboards + alerts to lifecycle, CS, product teams. 5. **Closed Loop** – track outcomes (expansion booked, churn prevented, advocacy activated).
Templates
- Health score schema (dimensions, weight, threshold, owner).
- Insight brief (observation, impact, recommended play, owner, due date).
- Data dictionary for lifecycle dashboards.
Tips
- Keep manual notes from CSMs in sync with telemetry to avoid blind spots.
- Tag signals by persona/vertical for more precise plays.
- Automate distribution via Slack/email alerts tied to triggers.
---
Free AI automation for sales, marketing, and growth teams. No coding required.
Other skills on gtm-agents.
- /account-tiering
Use when defining ABM tiers, scoring logic, and coverage rules.
Open skill - /personalization
Use when crafting tiered ABM messaging, offers, and creative variants.
Open skill - /signal-intel
Use when consolidating intent, product usage, and third-party signals
Open skill - /account-health-framework
Use to score accounts, flag risks, and standardize remediation triggers.
Open skill - /exec-briefing
Use to craft concise executive updates, agendas, and follow-up logs for
Open skill - /expansion-playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer
Open skill