/brand-governance
Use to manage brand guidelines, approvals, and ongoing refresh cadence.
$ npx -y skills add gtmagents/gtm-agents --skill brand-governance --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/brand-governance
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use to manage brand guidelines, approvals, and ongoing refresh cadence.
SKILL.md
brand-governance.SKILL.mdname: brand-governance description: Use to manage brand guidelines, approvals, and ongoing refresh cadence.
Brand Governance Toolkit Skill
When to Use
- Rolling out updated brand systems or localization variants.
- Reviewing creative for compliance with legal, accessibility, or partner requirements.
- Auditing asset libraries for version control.
Framework
1. **Guideline Source of Truth** – centralize docs, design tokens, and change history. 2. **Approval Workflow** – define reviewers, SLAs, and escalation paths for exceptions. 3. **Audit Cadence** – schedule quarterly reviews of live assets, templates, and vendor usage. 4. **Education Layer** – curate training, office hours, and certification quizzes. 5. **Feedback Loop** – capture field requests, track decisions, and prioritize updates.
Templates
- Brand governance checklist (channel, reviewer, status).
- Exception request form with rationale + decision log.
- Rollout communication plan (audiences, channels, timeline).
Tips
- Use tagging/versioning in DAM tools to prevent outdated asset usage.
- Pair metrics (brand accuracy, request SLAs) with incentives for compliance.
- Partner with legal/security for regulated industries.
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