/case-studies
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
$ npx -y skills add gtmagents/gtm-agents --skill case-studies --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/case-studies
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
SKILL.md
case-studies.SKILL.mdname: case-studies
description: Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
Case Studies Skill
When to Use
- Sales needs tailored proof points for a segment or persona.
- Marketing is launching a campaign that requires social proof.
- Customer success wants standardized win-story format.
Framework
1. **Story Framework (CHIC)** – Challenge → Hypothesis → Implementation → Change (results). 2. **Data Gathering** – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows. 3. **Narrative Structure** – exec summary, customer background, stakes, solution, outcomes, CTA. 4. **Format Variations** – PDF, one-pager, slide deck, video script, micro social posts. 5. **Enablement Package** – key stats table, objection responses, industry tags.
Templates
- Narrative brief outlining each CHIC section with quote/data placeholders.
- Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
- Enablement bundle: stats table, objection matrix, industry filter tags.
Tips
- Secure approvals early—share outlines with customers/legal before writing.
- Lead with outcomes; move background into sidebars to keep attention.
- Build a modular proof library so stats auto-populate future case studies.
- Produce derivative social tiles or short videos alongside the long-form asset.
Checklist
- At least 2 hard metrics and 1 qualitative quote.
- Visual timeline or architecture diagram.
- CTA customized per campaign (demo, workshop, download).
- Approvals from customer + legal.
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name: case-studies description: Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
Case Studies Skill
When to Use
- Sales needs tailored proof points for a segment or persona.
- Marketing is launching a campaign that requires social proof.
- Customer success wants standardized win-story format.
Framework
1. **Story Framework (CHIC)** – Challenge → Hypothesis → Implementation → Change (results). 2. **Data Gathering** – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows. 3. **Narrative Structure** – exec summary, customer background, stakes, solution, outcomes, CTA. 4. **Format Variations** – PDF, one-pager, slide deck, video script, micro social posts. 5. **Enablement Package** – key stats table, objection responses, industry tags.
Templates
- Narrative brief outlining each CHIC section with quote/data placeholders.
- Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
- Enablement bundle: stats table, objection matrix, industry filter tags.
Tips
- Secure approvals early—share outlines with customers/legal before writing.
- Lead with outcomes; move background into sidebars to keep attention.
- Build a modular proof library so stats auto-populate future case studies.
- Produce derivative social tiles or short videos alongside the long-form asset.
Checklist
- At least 2 hard metrics and 1 qualitative quote.
- Visual timeline or architecture diagram.
- CTA customized per campaign (demo, workshop, download).
- Approvals from customer + legal.
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