/competitive-intel
Use when researching, documenting, and sharing competitor insights with
$ npx -y skills add gtmagents/gtm-agents --skill competitive-intel --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/competitive-intel
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when researching, documenting, and sharing competitor insights with
SKILL.md
competitive-intel.SKILL.mdname: competitive-intel description: Use when researching, documenting, and sharing competitor insights with GTM teams.
Competitive Intelligence Ops Skill
When to Use
- Preparing battlecards, objection handling, or exec briefings.
- Monitoring competitor launches, pricing changes, or campaigns.
- Running win/loss and market intelligence programs.
Framework
1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates. 2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions. 3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests. 4. **Enable** – deliver via enablement hubs, Slack alerts, office hours. 5. **Measure** – track adoption, impact on win rates, feedback loops.
Templates
- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
- Alert format for urgent updates.
- Win/loss survey + summary report.
Tips
- Always cite sources and freshness dates.
- Partner with sales enablement to ensure updates are surfaced during deal cycles.
- Keep a change log to monitor how competitor narratives evolve.
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Free AI automation for sales, marketing, and growth teams. No coding required.
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